These are just a few of the things I’ve heard from friends and clients regarding search engine optimization, pay per click and marketing online.  With internet marketing, search engine optimization, and pay per click, there really is no “one size fits all” solution…  Each case has to be looked at individually, and then monitored for results, and tuned and it’s ongoing efforts re-evaluated, etc.

These are also just a few of the topics I’m going to be covering this evening at the US-75 Business Professionals Learning and Networking Group.  If you can make it, we’d love to have you, and I’ll be covering these and a wide variety of other topics, and would be happy to answer your specific questions and address any issues you might be having and help you get a grasp on what your options are, how they will benefit you, and what you can expect with diffferent kinds of marketing campaigns, etc.

If you are involved in a search engine marketing campaign or local search listings, are you tracking your results?

There are a few simple steps you can use to track your results and determine what leads are coming from your web page.

You can publish a coupon code to your website offering a discount or additional services or special.

You could publish a separate phone number on your website that will  enable you to track calls coming from your webpage.  If you don’t have a seperate phone number you can get a virtual one here from RingCentral Online who offer a Free Trial plus 10% Off right now.  They offer virtual and online phone numbers, fax numbers, and a wide variety of business services.

You could put a line on your page offering a free consultation, or special quote, and have them ask for “Kathy” or some name, and then when you get calls to your office, you can say that person isn’t available right now (as they don’t exist) and that you would be glad to help them.
There are many things you can do, but the main thing is that you SHOULD be doing something..  If you are not tracking, you don’t know what your results are, and can’t tell where improvements need to happen.