If you know anyone who would be interested in this type of information, forward this along and refer them to my site www.coolbubba.com to signup for the newsletter and help grow the community.  The more people signed up, the more I can do and provide that will help everyone out.

I am working on overhauling the site as well as newsletter, and I have a TON of good stuff in store for you… as well as a possible membership site (free) where you will be able to log in and have information and articles like this refer to and access whenever, and help me help you grow your online business.

Tweet Adder http://tinyurl.com/nqbsax  (paid tool, free trial I think, but VERY good.  Can monitor streams, and add people based upon interests, keywords, zip code, etc).
Why would I want this?  When you post onTwitter, those following you have your posts show up on their page as well.  If they hae similar interestes to you, their other friends will as well, and it can create a viral effect and drive a ton of traffic to your site.
Twitter Mutuality (Deletes people who don’t follow you on Twitter)

Tools:

Free Tools:
Tehcnorati (authority and links)
Tweet Adder  http://tinyurl.com/nqbsax  Add people to your Twitter account based upon interests, location, etc.
Twitter Mutuality (Deletes people from your Twitter account who aren’t following you as well).
Twitalyzer – For tracking influence and measuring success on Twitter.
Google Analytics – website stats and tracking application.
Feed Burner (Now a part of Google)
Complete/Quantcast/Alexa  (Traffic Measurement)
Appsholic  (Social Media Ad Network Management)
Check out Facebook for CMP advertising.  Very targeted, and adds up quick.
Appsaholic powers the SocialMedia Network, the #1 Facebook ad network. This app allows you to:
1. Track your application on Facebook.
2. Promote your application on the Social Media Network by buying clicks or installs.
3. Monetize your application on the Social Media Network by dropping a piece of FBML into your app.
They now serve over 3 billion impressions per month over 3000 Facebook applications.

You Tube Insight     Video/Photo Application
Tube Mogul            Video/Photo Application

Digg, Stumble Upon:   two examples of some of the largest social media sites
Boardtracker, Twing:   social media forums
BudURL  Link Shortening, Click Thurs
BudURL is like TinyURL in that it shrinks them, but it also provides the following:

* Manage all of your links in one easy interface with custom notes to keep track of your placement
* Instant click stats in your personal Click Stream
* See referrers, click charts, and more!
* Create multiple BudURLs that point to the same destination so you can tell which source generates the best ROI
* See which cities, states, and countries drive your traffic

Viewzi.com  – Visual search engine with thumbnails of page results and more.

Paid Tools:

Collective Intellect (http://www.collectiveintellect.com/)   – Real Time Market Analysis and Intellect.  it involves real time online conversations (marketplaces) monitored and evaluated.  Measures the health of an online brand.  Features hand prepared reports.
Cost:  amazingly reasonable for what you get:   $300 per word/per month for what you are monitoring.
Starbucks recently ran a HUGE work up involving this, and it ran them $35,000.  For the comprehensive intelligence gathered, size of he company, etc relatively cheap.

Radian 6 – Social Media Monitoring, Measurement, and Engagement.
Trackur – Online reputation monitoring.
BuzzLogic – Conversation Ad Targeting and blog advertising solutions
Nielson Buzz Metrics – tracking, etc.
Cision – $300/month – Leading Global provider of ,media relations software solutions and services for public relations professionals.  TONS of uses for this information.  Database of the contact information of journalists.