On page keyword placement is the next part we are going to cover as far as keywords and on page optimization.  We’ve already covered the importance of incorporating your keywords into your domain name, your title tag, and into your meta description as well as meta keywords tags.

Just to quickly recap, if you haven’t registered a domain name, you would want to include your keywords in your domain name if possible.

Now, the most important part of incorporating your keywords into your page would be your title tag.  This is one of the things that tells  the search engines what your page is about.  This is limited to 65 characters in Google.  You would also want to include your main keywords first here, with out keyword stuffing, or going overboard.  For example, if yor company name was Widget World and you sold blue widgets, you wouldn’t want your title tag to read “Widget World – Blue Widgets, Red Widgets, Orange Widgets, Widgets, and more Widgets.”  You would want to include your main keyword first, and then maybe another keyword or two and then your company name.  In this example something like “Blue Widgets, How to find the best widgets – Widget World.”  You want to incorporate you best keyword first, and then a variation thereof, and then your company name.

Another common mistake is having either no title tag or the same title tag for each page on your site.    Home Page, Welcome to our Home Page, Untitled Documents, etc. are the WORST things you can have.

In short, incorporate your primary keyword and a variation thereof, possibly a secondary keyword and then your company name.

In last week’s e-mail, we also discussed the importance of your meta description and meta keywords tags.

Now, we have your page text.  You want to include your keywords in the body text of your page.  Having your keywords in images that are not crawlable by spiders doesn’t help, as well.  You would want to include your primary keywords as the first words on your page, in H1 tags, and then naturally incorporated throughout the text on your page.  There is no magic number for keyword density (or the amount or percentage of text that is your actual keyword), but it is important to include your keywords predominantly on your page.

The on page search engine optimization of your pages will be greatly helped out by following these few simple guidelines.