Small Business and Local Search Engine Optimization and Marketing » Site design and layout http://coolbubba.com/blog Search Engine Optimization, Search Engine Marketing, Internet Marketing Sat, 05 Nov 2011 21:24:23 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 mike@coolbubba.com (Small Business and Local Search Engine Optimization and Marketing) mike@coolbubba.com (Small Business and Local Search Engine Optimization and Marketing) http://coolbubba.com/blog/wp-content/plugins/podpress/images/powered_by_podpress.jpg Small Business and Local Search Engine Optimization and Marketing http://coolbubba.com/blog 144 144 SEO Blog Small Business and Local Search Engine Optimization and Marketing Small Business and Local Search Engine Optimization and Marketing mike@coolbubba.com no no Linkwheel – Linus Rylander http://coolbubba.com/blog/linkwheel-linus-rylander/117/ http://coolbubba.com/blog/linkwheel-linus-rylander/117/#comments Thu, 03 Sep 2009 19:37:33 +0000 Mike Richey http://coolbubba.com/blog/?p=117 This is a great concept refreshed. Linus Rylander’s Link Wheel brings out a fresh look at interlinking structures and how to rank and destroy rankings in the search engines. Much like Michael Cambell’s Revenge of the Mini-Net back in the day, early 2000′s, the concept is much the same, but refreshed with web 2.0 properties as the focus.   Links continue to be the driving force in ranking in the search engines.  In my opinion, there is no such thing as a bad incoming link, and how you structure your external as well as internal links (and their anchor text) have the greatest effect on your rankings and how your site does.    It always goes back to the basics…  Simple, solid on page optimization (keywords in your title tag, url if possible,  body text, h1, etc.), then these keywords as the anchor text in external linking structures as outlined in these two books, and you are 99% ahead of everyone else.  As always and with everything, results – good ones at that – take a bit amount of minor planning, execution, and patience.  These two PDF’s are a great place to start as far as figuring out your linking strategies.  Do these, and then pursue the shotgun approach, and gradually build them up, the more the merrier….

]]> http://coolbubba.com/blog/linkwheel-linus-rylander/117/feed/ 0 Google using breadcrumbs in search results pages (serps)? http://coolbubba.com/blog/google-using-breadcrumbs-in-search-results-pages-serps/88/ http://coolbubba.com/blog/google-using-breadcrumbs-in-search-results-pages-serps/88/#comments Wed, 22 Jul 2009 03:30:57 +0000 Mike Richey http://coolbubba.com/blog/?p=88 Google using breadcrumbs in the search results pages?

If  you’ve been on the fence as to whether or not to implement breadcrumbs, there is now evidence that this may help you in the SERPS (search engine results pages) as well.

Time to roll them out for multiple reasons.

Site usability, the possibility of better crawlability, and better rankings.

Two interesting posts…

Breadcrumbs are an alternative form of navigation, as explained here.  You can see an image of what they look like, which is easier than explaining them.

This post from Rob Hammonds blog identifies a search he came across in which the breadcrumbs were listed in the SERPS (search engine results pages).

The short of this is that now, not only are breadcrumbs beneficial to your visitors in terms of navigation, they could help the crawlability of your site as well as help to get more of your pages indexed, among other things.

This site talks a bit more about it, and in more detail what affects it might have, or things it could affect:

http://actionableinsights.covario.com/601/google-following-the-breadcrumb-trail-new-breadcrumb-display-may-have-impact-on-google-ranking-algorithm/

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