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	<title>Small Business and Local Search Engine Optimization and Marketing &#187; Search Engine Optimization</title>
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	<description>Search Engine Optimization, Search Engine Marketing, Internet Marketing</description>
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	<itunes:summary>SEO Blog</itunes:summary>
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	<itunes:author>Small Business and Local Search Engine Optimization and Marketing</itunes:author>
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		<itunes:name>Small Business and Local Search Engine Optimization and Marketing</itunes:name>
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		<title>Leaked Google Manual Review Document Download</title>
		<link>http://coolbubba.com/blog/leaked-google-manual-review-document-download/339/</link>
		<comments>http://coolbubba.com/blog/leaked-google-manual-review-document-download/339/#comments</comments>
		<pubDate>Sun, 23 Oct 2011 04:47:14 +0000</pubDate>
		<dc:creator>Mike Richey</dc:creator>
				<category><![CDATA[On Page Optimization]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://coolbubba.com/blog/?p=339</guid>
		<description><![CDATA[Just this past week, a copy of Google&#8217;s manual review guidelines was leaked. You can download the Google Manual Review Document here: Google Manual Review Document and have a look for yourself. There are all sorts of take aways from this, including an outline for how you should be designing your sites and pages at]]></description>
			<content:encoded><![CDATA[<p>Just this past week, a copy of Google&#8217;s manual review guidelines was leaked.<br />
You can download the Google Manual Review Document here:<br />
<a href="http://www.coolbubba.com/GoogleRatingGuidelines.pdf" title="Google Manual Review Document" target="_blank">Google Manual Review Document</a><br />
and have a look for yourself.  </p>
<p>There are all sorts of take aways from this, including an outline for how you should be designing your sites and pages at minimum.  This is an internal Google document that is used by Google employees when manually reviewing websites.  So, if your site passes this, at minimum you should have no problem passing a manual review.  How closely their algo matches this is another question, but&#8230;</p>
<p>Anyway, enjoy, that&#8217;s it for now, I wanted to put this up, and will comment more later.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
			<coop:keyword><![CDATA[On Page Optimization]]></coop:keyword>
		<coop:keyword><![CDATA[Search Engine Optimization]]></coop:keyword>
		<coop:keyword><![CDATA[SEO]]></coop:keyword>
	</item>
		<item>
		<title>Coolbubba HamHock the SEO Oracle in Action</title>
		<link>http://coolbubba.com/blog/coolbubba-hamhock-the-seo-oracle-in-action/317/</link>
		<comments>http://coolbubba.com/blog/coolbubba-hamhock-the-seo-oracle-in-action/317/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 00:02:25 +0000</pubDate>
		<dc:creator>Mike Richey</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://coolbubba.com/blog/?p=317</guid>
		<description><![CDATA[Coolbubba HamHock The SEO Oracle taking on his pig toy, answering all of your SEO questions, and partnering in crime with Mike Richey to help you destroy your competition online in the search engine results pages.  Take advantage of the highest ROI activity online, with search engine optimization.]]></description>
			<content:encoded><![CDATA[<p>Hey, check out this video of <b>Coolbubba HamHock</b> The SEO Oracle in action:</p>
<p><iframe src="http://www.youtube.com/embed/gK2EBpQ-phc?hl=en&amp;fs=1" frameborder="0" width="425" height="349"></iframe></p>
<p>Once you&#8217;ve seen this pig in action, you&#8217;ll be further AMAZED by his SEO abilities&#8230;  Post your SEO Questions here for <i>Coolbubba Hamhock</i>, who will reveal all things SEO and enable you to blow past any and all of your competitors and just completely dominate the SERPS for your particular niche , markets, or keywords&#8230;</p>
<p><u>Coolbubba HamHock</u>, The SEO Oracle, can slam them all, and can rank anything, any market, any niche&#8230;.</p>
<p>Come one, come all, Coolbubba HamHock can rank them all&#8230;</p>
<p>Also, for a limited time, Mike Richey will be assisting Coolbubba HamHock The SEO Oracle, in the fulfillment of your SEO consultations, packages, etc.</p>
<p>Mike Richey is featured in Search Engine News ( www.searchenginenews.com/about/writers ), and Russell Brunson&#8217;s monthly Dot Com Secrets Journal with his monthly SEO column.   Mike has worked with companies anywhere in size from single home inspector firms to internet marketers such as Russell Brunson, Kevin Wilke, and many others, as well as Fortune 500 companies, and has nailed #1 rankings on keywords as competitive as 1.5 BILLION sites.  Mike has over 10 years experience with SEO and knows the internet not just from the front end, but is an experienced webmaster and network engineer, having worked for XO Communications as a webmaster, Information Security for Bank of America, and more.  Mike frequently speaks across the country and works at many internet and self improvement events, shows, etc.  Contact support  at  coolbubba dot com for writing, speaking, or SEO requests.</p>
<p>Post questions for Coolbubba HamHock The SEO Oracle below this blog post.</p>
<p>To setup site evaluations, consulting, Optimization Action Plans for your site, etc.  Please e-mail Coolbubba HamHock The SEO Oracle at      hamhock &#8216;at&#8217; coolbubba dot com</p>
<p>No Pigs (or other animals) were harmed in the filming of this video, the ranking of any pages, or any of the SEO stunts and/or miracles pulled off by Coolbubba HamHock The SEO Oracle.</p>
<p>PS &#8211; There are EXTREMELY limited spots for new clients, so act now, and act fast.  E-mail hamhock at coolbubba dot com immediately to setup your consultation.  For your convenience and to enable us to serve you faster, we take PayPal, MasterCard, Visa, Amex, Discover for your initial consultation package, where you will get all of your SEO questions answered about your site, and can additionally you&#8217;ll want to arrange for and schedule your very own, personally tailored SEO Action Plan where you walk away with a (usually) 60+ page, VERY detailed explanation of EXACTLY what you need to do to rank your site for your chosen keyword, and quite a bit of additional information on how to market and further increase your online exposure.</p>
<p>&nbsp;</p>
<p>We bring on and train consultant partners to our team to handle our new clients in groups, and because of the high level and depth of knowledge required to provide world class SEO to you,  this takes time and is fairly costly.  This also means that once we are full, it can take some time before we are able to bring on new clients.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
			<coop:keyword><![CDATA[Search Engine Optimization]]></coop:keyword>
		<coop:keyword><![CDATA[SEO]]></coop:keyword>
	</item>
		<item>
		<title>Scribe SEO</title>
		<link>http://coolbubba.com/blog/scribe-seo/287/</link>
		<comments>http://coolbubba.com/blog/scribe-seo/287/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 17:51:52 +0000</pubDate>
		<dc:creator>Mike Richey</dc:creator>
				<category><![CDATA[On Page Optimization]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[copyblogger]]></category>
		<category><![CDATA[scribe seo]]></category>

		<guid isPermaLink="false">http://coolbubba.com/blog/?p=287</guid>
		<description><![CDATA[Scribe SEO Scribe SEO is a software that will help you focus your writing efforts, get better rankings, and potentially be exposed to new keywords and angles on your niche that you otherwise might not be aware of, thus potentially increasing your audience and client base. With Scribe SEO the bottom line of what it]]></description>
			<content:encoded><![CDATA[<h1>Scribe SEO</h1>
<p><a title="Scribe SEO" href="http://bit.ly/gZ3j56" target="_blank"><b>Scribe SEO</b></a> is a software that will help you focus your writing efforts, get better rankings, and potentially be exposed to new keywords and angles on your niche that you otherwise might not be aware of, thus potentially increasing your audience and client base.</p>
<p>With <i>Scribe SEO</i> the bottom line of what it does is content optimization.   If you are writing a blog post, landing page, article, or whatever, usually your goal is to get across a message, and get that message out, and more often than not, get your audience to take some sort of action.  If your articles, posts, blogs, etc. aren&#8217;t found you might as well not write them.  By optimizing your content, you&#8217;ll stand a much better chance of being indexed and ranked in the search engines, and getting in front of your target audience and getting them to take the action you desire. </p>
<p>According to the <u>Scribe SEO</u> website, &#8220;SEO comes down to three basic things: 1. The language searchers use, 2. The way search engines view your content, and 3. The trust search engines have in your site.&#8221;</p>
<p>They further go on to say: &#8220;Our <a title="Scribe SEO Software" href="http://bit.ly/gZ3j56" target="_blank">Scribe SEO software</a> makes these three basic steps easier and more efficient than ever.&#8221;</p>
<p>Scribe SEO accomplishes this by a three step process</p>
<p>They accomplish this by first having a keyword research tool that helps align you with the best optimized content before you create it.  Scribe SEO shows you keyword phrases that you might have overlooked or missed, or been unaware of entirely, thus opening up your exposure to potentially interested parties and clients, and ultimately, your income &#8211; more targeted visitors and exposure = more sales and commissions.</p>
<p>Scribe SEO takes the second step of analyzing your content, revealing steps that you can take to tweek your content to make it more search engine friendly, based upon seo best practices.</p>
<p>As if that were not enough in and of itself, Scribe SEO then unleashes it&#8217;s linkbuilding and social media tools, which assist you with building backlinks from other sites, crosslinking the content on your own site, and finally assist in the identification of influential social media users whom can help you get the word out by sharing your content.</p>
<p>Scribe SEO is a very powerful tool, and a highly recommended one to add to the arsenal of any serious SEO or even business running their own blog looking for a leg up in the serps and a good swift kick to propel their articles up in the search engines.  Sean Jackson, the developer of Scribe SEO is a wild one, has a proven track record, and a really good guy who&#8217;s developed quite a tool.  Check out <a title="Click Here to download Scribe SEO Software Here Now" href="http://bit.ly/gZ3j56" target="_blank">Scribe SEO here</a> today.</p>
]]></content:encoded>
			<wfw:commentRss>http://coolbubba.com/blog/scribe-seo/287/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<coop:keyword><![CDATA[On Page Optimization]]></coop:keyword>
		<coop:keyword><![CDATA[Products]]></coop:keyword>
		<coop:keyword><![CDATA[copyblogger]]></coop:keyword>
		<coop:keyword><![CDATA[scribe seo]]></coop:keyword>
	</item>
		<item>
		<title>WordPress &#8211; Don&#8217;t let this one single two second fix cripple your wordpress and blog marketing efforts.</title>
		<link>http://coolbubba.com/blog/wordpress-dont-let-this-one-single-two-second-fix-cripple-your-wordpress-and-blog-marketing-efforts/212/</link>
		<comments>http://coolbubba.com/blog/wordpress-dont-let-this-one-single-two-second-fix-cripple-your-wordpress-and-blog-marketing-efforts/212/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 02:35:12 +0000</pubDate>
		<dc:creator>Mike Richey</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://coolbubba.com/blog/wordpress-dont-let-this-one-single-two-second-fix-cripple-your-wordpress-and-blog-marketing-efforts/212/</guid>
		<description><![CDATA[Exponentially increase your efforts from each wordpress post with just one VERY quick modification.]]></description>
			<content:encoded><![CDATA[<div>Do you use Wordpress?  WordPress is one of the most search engine friendly, and with just  a few tweeks, can be a powerhouse in getting you some off the chain results in the search engines.</div>
<div>For example, did you know that when you create a wordpress post and then publish it, wordpress automatically &#8220;pings&#8221; your blog post, notifying quite a few other sites that it&#8217;s there, so that it will be visited quickly, and that others will know that it&#8217;s there?</div>
<div> </div>
<div>This can cause it to show up in the search engines rather quickly, or at least be indexed by the, and they can be made aware of your new post and content.</div>
<div> </div>
<div>Out of the box, WordPress notifies pingomatic, one of the largest pinging sites ( <a href="http://www.pingomatic.com">www.pingomatic.com</a>) and this lets MANY people/sites/engines/etc know that you&#8217;ve got new content that needs to be reviewed/crawled/indexed, etc.?</div>
<div> </div>
<div>In order to check who your wordpress installation is notifying, it&#8217;s really rather easy to check this.</div>
<div> </div>
<div>If you log into your wordpress management area, which is typically <a href="http://www.site.com/blog/wp-admin">www.site.com/blog/wp-admin</a> or if you&#8217;ve installed wordpress to the root of your site, you can go to:  <a href="http://www.yoursite.com/wp-admin">www.yoursite.com/wp-admin</a> and log in.</div>
<div> </div>
<div>Once you&#8217;ve managed to log in, on the left side of the page, there is a section that says &#8220;Settings.&#8221;   Click on this, and then below that, a section that says &#8220;Writing.&#8221;</div>
<div> </div>
<div>Scroll down to the bottom of the section that says &#8220;Writing&#8221; and find where it says &#8220;Update Services.&#8221;  Directly under Update Services it should say something like this:</div>
<div>When you publish a new post, WordPress automatically notifies the following site update services. For more about this, see <a href="http://codex.wordpress.org/Update_Services"><span style="color: #1c6280;">Update Services</span></a> on the Codex. Separate multiple service <abbr title="Universal Resource Locator">URL</abbr>s with line breaks.</div>
<div> </div>
<div>Well, in that section, I just saw the url for pingomatic, by default.  Well, if you&#8217;d like to kick up your traffic and exposure exponentially, you can enter in MANY diffferent sites here.  At the very bottom of this is a list which you can simply copy and paste into there, and then click Save Changes.  Then, when you create a new post, it will not only notify Pingomatic, it will notify the entire list below, and you will have quite a few other spiders coming to crawl and take a look at your post, and you can have it indexed and viewed by a considerable number of people.</div>
<div> </div>
<div>If you are technically challenged, or just don&#8217;t want to deal with this yourself, my team would be more than happy to take care of this for you.</div>
<div> </div>
<div>Click here now to turbo charge your blog setup and get MUCH more exposure for your blog posts, get them crawled instantly, and seriously turbo charge your online efforts:</div>
<div><a href="http://bit.ly/9yBAn8">http://bit.ly/9yBAn8</a></div>
<div>Due to demand, we can only accomodate a certain number of folks per day, so go ahead and get setup now:  <a href="http://bit.ly/9yBAn8">http://bit.ly/9yBAn8</a></div>
<div> </div>
<div>When you have completed that, forward your receipt that you get to mike(dot)richey(at)gmail(dot)com with the subject line WordPress Ping Setup, and we&#8217;ll get it taken care for you RIGHT AWAY.  I&#8217;ll also see your e-mail come in and contact you if I dont&#8217; hear from you to get your details, and begin work to get your process optimized and have you on the way to getting MUCH better results and wildly driving up your traffic in a very fast way.</div>
<div>We&#8217;ll need to know your Wordpess admin URL and access information.  We can also walk you through it via GoToMeeting if you would be more comfortable with that.</div>
<div> </div>
<div>With the amount of increased traffic, exposure, and indexing you could potentially receive from this, it&#8217;s quite a bargain, and could easily pay for itself literally in a matter of days with your increased exposure and increased possible indexing.</div>
<div> </div>
<div>If you are a do-it-your-selfer, below is a list of servers that you can enter into this.</div>
<div> </div>
<div>Thanks much, keep plugging away, and make it happen.</div>
<div> </div>
<div>You are only a few moves and few plans away from where you want to be.</div>
<div> </div>
<div> </div>
<div>Mike</div>
<div> </div>
<div> </div>
<div> </div>
<div>http://1470.net/api/ping</p>
<p>http://api.feedster.com/ping</p>
<p>http://api.moreover.com/ping</p>
<p>http://api.moreover.com/RPC2</p>
<p>http://api.my.yahoo.co.jp/RPC2</p>
<p>http://api.my.yahoo.com/RPC2</p>
<p>http://api.my.yahoo.com/rss/ping</p>
<p>http://audiorpc.weblogs.com/RPC2</p>
<p>http://bblog.com/ping.php</p>
<p>http://bitacoras.net/ping</p>
<p>http://blog.goo.ne.jp/XMLRPC</p>
<p>http://blogdb.jp/xmlrpc</p>
<p>http://blogmatcher.com/u.php</p>
<p>http://blogpeople.net/ping</p>
<p>http://blogsearch.google.ae/ping/RPC2</p>
<p>http://blogsearch.google.at/ping/RPC2</p>
<p>http://blogsearch.google.be/ping/RPC2</p>
<p>http://blogsearch.google.bg/ping/RPC2</p>
<p>http://blogsearch.google.ca/ping/RPC2</p>
<p>http://blogsearch.google.ch/ping/RPC2</p>
<p>http://blogsearch.google.cl/ping/RPC2</p>
<p>http://blogsearch.google.co.cr/ping/RPC2</p>
<p>http://blogsearch.google.co.hu/ping/RPC2</p>
<p>http://blogsearch.google.co.id/ping/RPC2</p>
<p>http://blogsearch.google.co.il/ping/RPC2</p>
<p>http://blogsearch.google.co.in/ping/RPC2</p>
<p>http://blogsearch.google.co.it/ping/RPC2</p>
<p>http://blogsearch.google.co.jp/ping/RPC2</p>
<p>http://blogsearch.google.co.ma/ping/RPC2</p>
<p>http://blogsearch.google.co.nz/ping/RPC2</p>
<p>http://blogsearch.google.co.th/ping/RPC2</p>
<p>http://blogsearch.google.co.uk/ping/RPC2</p>
<p>http://blogsearch.google.co.ve/ping/RPC2</p>
<p>http://blogsearch.google.co.za/ping/RPC2</p>
<p>http://blogsearch.google.com.ar/ping/RPC2</p>
<p>http://blogsearch.google.com.au/ping/RPC2</p>
<p>http://blogsearch.google.com.br/ping/RPC2</p>
<p>http://blogsearch.google.com.co/ping/RPC2</p>
<p>http://blogsearch.google.com.do/ping/RPC2</p>
<p>http://blogsearch.google.com.mx/ping/RPC2</p>
<p>http://blogsearch.google.com.my/ping/RPC2</p>
<p>http://blogsearch.google.com.pe/ping/RPC2</p>
<p>http://blogsearch.google.com.sa/ping/RPC2</p>
<p>http://blogsearch.google.com.sg/ping/RPC2</p>
<p>http://blogsearch.google.com.tr/ping/RPC2</p>
<p>http://blogsearch.google.com.tw/ping/RPC2</p>
<p>http://blogsearch.google.com.ua/ping/RPC2</p>
<p>http://blogsearch.google.com.uy/ping/RPC2</p>
<p>http://blogsearch.google.com.vn/ping/RPC2</p>
<p>http://blogsearch.google.com/ping/RPC2</p>
<p>http://blogsearch.google.de/ping/RPC2</p>
<p>http://blogsearch.google.es/ping/RPC2</p>
<p>http://blogsearch.google.fi/ping/RPC2</p>
<p>http://blogsearch.google.fr/ping/RPC2</p>
<p>http://blogsearch.google.gr/ping/RPC2</p>
<p>http://blogsearch.google.hr/ping/RPC2</p>
<p>http://blogsearch.google.ie/ping/RPC2</p>
<p>http://blogsearch.google.in/ping/RPC2</p>
<p>http://blogsearch.google.it/ping/RPC2</p>
<p>http://blogsearch.google.jp/ping/RPC2</p>
<p>http://blogsearch.google.lt/ping/RPC2</p>
<p>http://blogsearch.google.nl/ping/RPC2</p>
<p>http://blogsearch.google.pl/ping/RPC2</p>
<p>http://blogsearch.google.pt/ping/RPC2</p>
<p>http://blogsearch.google.ro/ping/RPC2</p>
<p>http://blogsearch.google.ru/ping/RPC2</p>
<p>http://blogsearch.google.se/ping/RPC2</p>
<p>http://blogsearch.google.sk/ping/RPC2</p>
<p>http://blogsearch.google.tw/ping/RPC2</p>
<p>http://blogsearch.google.us/ping/RPC2</p>
<p>http://bulkfeeds.net/rpc</p>
<p>http://coreblog.org/ping/</p>
<p>http://feedsky.com/api/RPC2</p>
<p>http://hamo-search.com/ping.php</p>
<p>http://holycowdude.com/rpc/ping/</p>
<p>http://mod-pubsub.org/kn_apps/blogchatt</p>
<p>http://ping.amagle.com/</p>
<p>http://ping.bitacoras.com</p>
<p>http://ping.blo.gs/</p>
<p>http://ping.bloggers.jp/rpc/</p>
<p>http://ping.blogmura.jp/rpc/</p>
<p>http://ping.blogoon.net/</p>
<p>http://ping.blogs.yandex.ru/RPC2</p>
<p>http://ping.cocolog-nifty.com/xmlrpc</p>
<p>http://ping.exblog.jp/xmlrpc</p>
<p>http://ping.fc2.com/</p>
<p>http://ping.feedburner.com</p>
<p>http://ping.feedburner.com/</p>
<p>http://ping.kutsulog.net/</p>
<p>http://ping.myblog.jp</p>
<p>http://ping.myblog.jp/</p>
<p>http://ping.namaan.net/rpc</p>
<p>http://ping.rootblog.com/rpc.php</p>
<p>http://ping.snap.com/ping/RPC2</p>
<p>http://ping.syndic8.com/xmlrpc.php</p>
<p>http://ping.weblogalot.com/rpc.php</p>
<p>http://ping.weblogs.se/</p>
<p>http://ping.wordblog.de/</p>
<p>http://pingoat.com/goat/RPC2</p>
<p>http://r.hatena.ne.jp/rpc</p>
<p>http://rcs.datashed.net/RPC2/</p>
<p>http://rpc.blogbuzzmachine.com/RPC2</p>
<p>http://rpc.bloggerei.de/ping/</p>
<p>http://rpc.blogrolling.com/pinger/</p>
<p>http://rpc.icerocket.com:10080/</p>
<p>http://rpc.newsgator.com/</p>
<p>http://rpc.pingomatic.com</p>
<p>http://rpc.reader.livedoor.com/ping</p>
<p>http://rpc.technorati.com/rpc/ping</p>
<p>http://rpc.technorati.jp/rpc/ping</p>
<p>http://rpc.twingly.com/</p>
<p>http://rpc.weblogs.com/RPC2</p>
<p>http://topicexchange.com/RPC2</p>
<p>http://trackback.bakeinu.jp/bakeping.php</p>
<p>http://wasalive.com/ping/</p>
<p>http://www.a2b.cc/setloc/bp.a2b</p>
<p>http://www.bitacoles.net/ping.php</p>
<p>http://www.blogdigger.com/RPC2</p>
<p>http://www.blogoole.com/ping/</p>
<p>http://www.blogoon.net/ping/</p>
<p>http://www.blogpeople.net/servlet/weblogUpdates</p>
<p>http://www.blogroots.com/tb_populi.blog?id=1</p>
<p>http://www.blogshares.com/rpc.php</p>
<p>http://www.blogsnow.com/ping</p>
<p>http://www.blogstreet.com/xrbin/xmlrpc.cgi</p>
<p>http://www.lasermemory.com/lsrpc/</p>
<p>http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php</p>
<p>http://www.newsisfree.com/RPCCloud</p>
<p>http://www.newsisfree.com/xmlrpctest.php</p>
<p>http://www.popdex.com/addsite.php</p>
<p>http://www.snipsnap.org/RPC2</p>
<p>http://www.weblogues.com/RPC/</p>
<p>http://xmlrpc.blogg.de</p>
<p>http://xping.pubsub.com/ping/</p>
<p>http://zhuaxia.com/rpc/server.php</p>
<p> </p></div>
]]></content:encoded>
			<wfw:commentRss>http://coolbubba.com/blog/wordpress-dont-let-this-one-single-two-second-fix-cripple-your-wordpress-and-blog-marketing-efforts/212/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<coop:keyword><![CDATA[Link Building]]></coop:keyword>
		<coop:keyword><![CDATA[Search Engine Marketing]]></coop:keyword>
		<coop:keyword><![CDATA[Search Engine Optimization]]></coop:keyword>
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		<item>
		<title>Mike Richey &#8211; Search Engine Marketing &#8211; SEO vs. PPC &#8211; Live Event</title>
		<link>http://coolbubba.com/blog/mike-richey-search-engine-marketing-seo-vs-ppc-live-event/202/</link>
		<comments>http://coolbubba.com/blog/mike-richey-search-engine-marketing-seo-vs-ppc-live-event/202/#comments</comments>
		<pubDate>Sat, 19 Jun 2010 19:52:10 +0000</pubDate>
		<dc:creator>Mike Richey</dc:creator>
				<category><![CDATA[Live Events]]></category>
		<category><![CDATA[PPC Traffic]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Optimization News]]></category>
		<category><![CDATA[coolbubba]]></category>
		<category><![CDATA[coolbubba multimedia]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search marketing by Mike Richey]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://coolbubba.com/blog/?p=202</guid>
		<description><![CDATA[Search Engine Marketing encompasses a wide range of internet marketing activities - search engine optimization, pay per click, cpa, banner ad's, etc.  The main two are search engine optimization and pay per click.  Just exactly what are each of these, what is involved with each, what kind of results can you expect, and]]></description>
			<content:encoded><![CDATA[<p>Search Engine Marketing &#8211; SEO vs. PPC.  Which is better?  Which gets better results?  I&#8217;ve heard that PPC is very expensive and there&#8217;s a lot of click fraud, and that it&#8217;s very difficult&#8230;</p>
<p>These are just a few of the things I&#8217;ve heard from friends and clients regarding search engine optimization, pay per click and marketing online.  With internet marketing, search engine optimization, and pay per click, there really is no &#8220;one size fits all&#8221; solution&#8230;  Each case has to be looked at individually, and then monitored for results, and tuned and it&#8217;s ongoing efforts re-evaluated, etc.</p>
<p>These are also just a few of the topics I&#8217;m going to be covering this evening at the US-75 Business Professionals Learning and Networking Group.  If you can make it, we&#8217;d love to have you, and I&#8217;ll be covering these and a wide variety of other topics, and would be happy to answer your specific questions and address any issues you might be having and help you get a grasp on what your options are, how they will benefit you, and what you can expect with diffferent kinds of marketing campaigns, etc.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
			<coop:keyword><![CDATA[Live Events]]></coop:keyword>
		<coop:keyword><![CDATA[PPC Traffic]]></coop:keyword>
		<coop:keyword><![CDATA[Search Engine Marketing]]></coop:keyword>
		<coop:keyword><![CDATA[Search Engine Optimization]]></coop:keyword>
		<coop:keyword><![CDATA[Search Engine Optimization News]]></coop:keyword>
		<coop:keyword><![CDATA[coolbubba]]></coop:keyword>
		<coop:keyword><![CDATA[coolbubba multimedia]]></coop:keyword>
		<coop:keyword><![CDATA[ppc]]></coop:keyword>
		<coop:keyword><![CDATA[search marketing]]></coop:keyword>
		<coop:keyword><![CDATA[search marketing by Mike Richey]]></coop:keyword>
		<coop:keyword><![CDATA[SEO]]></coop:keyword>
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		<title>Google Caffeine &#8211; What is Google Caffeine and How will Google Caffeine Affect My SEO?</title>
		<link>http://coolbubba.com/blog/google-caffeine-what-is-google-caffeine-and-how-will-google-caffeine-affect-my-seo/187/</link>
		<comments>http://coolbubba.com/blog/google-caffeine-what-is-google-caffeine-and-how-will-google-caffeine-affect-my-seo/187/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 20:45:33 +0000</pubDate>
		<dc:creator>Mike Richey</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Optimization News]]></category>
		<category><![CDATA[google caffeine]]></category>
		<category><![CDATA[how will Google Caffeine affect SEO]]></category>
		<category><![CDATA[what is google caffeine]]></category>

		<guid isPermaLink="false">http://coolbubba.com/blog/?p=187</guid>
		<description><![CDATA[Yesterday, Google announced it's new search index, Caffeine.  The premise behind Google Caffeine is that they can offer you MUCH fresher results, and that pages can be indexed at a MUCH faster rate that they'd previously been able to.  According to Google "In fact, every second Caffeine processes hundreds of thousands of pages]]></description>
			<content:encoded><![CDATA[<p>Yesterday, Google announced it&#8217;s new search index, Caffeine. What is <a href="http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html" target="_blank">Google  Caffeine</a>?  How will <b>Google Caffeine</b> affect my SEO?   The premise behind <i>Google Caffeine</i> is that they can offer you MUCH fresher results, and that pages can be indexed at a MUCH faster rate that they&#8217;d previously been able to.  Google surmizes that people want to receive much more relevant content faster, and with the advent and exponentially increasing popularity of video, articles, blogs, and other various rich media content and information publication platforms, Google says that Caffeine can and will deliver.  How will it affect our SEO?  Remains to be seen.  From what it says, it will be possible for pages to get indexed and actually show up in the search results MUCH faster than before, but it could also create a demand for pages that refresh much more frequently, or content that is updated much more quickly, thus more labor intensive and increased effort and or costs associated with SEO.  Of course, as always, automation kicks in and enables these things to be taken into consideration and rolled out without manual intervention after being setup, but we&#8217;ll see.  According to Google &#8220;Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.&#8221;  That surely WOULD require a healthy dose of caffeine to manage that, and for many, to even begin to understand it.  As for search results and how it will affect SEO if at all, it&#8217;s only a day or so old, and the jury is out for sure still on <u>Google Caffeine</u>.  Read more about it here on Google&#8217;s official blog <a href="http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html">http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
			<coop:keyword><![CDATA[Search Engine Marketing]]></coop:keyword>
		<coop:keyword><![CDATA[Search Engine Optimization]]></coop:keyword>
		<coop:keyword><![CDATA[Search Engine Optimization News]]></coop:keyword>
		<coop:keyword><![CDATA[google caffeine]]></coop:keyword>
		<coop:keyword><![CDATA[how will Google Caffeine affect SEO]]></coop:keyword>
		<coop:keyword><![CDATA[what is google caffeine]]></coop:keyword>
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		<title>Search Engine Optimization &#8211; First Things First &#8211; Local Search</title>
		<link>http://coolbubba.com/blog/search-engine-optimization-first-things-first-local-search/163/</link>
		<comments>http://coolbubba.com/blog/search-engine-optimization-first-things-first-local-search/163/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 03:23:28 +0000</pubDate>
		<dc:creator>Mike Richey</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://coolbubba.com/blog/?p=163</guid>
		<description><![CDATA[Search Engine Optimization &#8211; First Things First &#8211; Local Search &#8211; I&#8217;ve been becoming more aware of and having to deal with a few specific things lately with SEO and campaings for clients.  Must of the time in the past, I&#8217;ve done the hosting and had clients sites created for them by my web developers,]]></description>
			<content:encoded><![CDATA[<p>Search Engine Optimization &#8211; First Things First &#8211; <b>Local Search</b> &#8211; I&#8217;ve been becoming more aware of and having to deal with a few specific things lately with SEO and campaings for clients.  Must of the time in the past, I&#8217;ve done the hosting and had clients sites created for them by my web developers, etc. and their hosting has been on my servers or hosting accounts, with known enviroments and dependability.  Over the past six months, I&#8217;ve had a few clients here and there whom I&#8217;ve done the same amount of link building and same work I&#8217;ve done for the rest of my clients, based upon competition for keywords, and have gotten way less than optimal or expected results, and thus less happy clients.</p>
<p>When I first start on a site, especially if it&#8217;s already built, there are a few things that I check for,  www. vs non www, i.e. checking that only one version of their site resolves, or make the appropriate entires into their .htaccess file and creating 301 permanent redirects, and insuring that they have either 100% uptime or 99.9% uptime.   A few of the clients I&#8217;ve picked up over the past year have had hosted applications for  their professions (i.e. online scheduling systems, or industry related services as a hosted application) and have found a few with DISMAL uptimes&#8230;.  97% uptime, 98% uptime, etc.   A few percentage points as far as uptime can have huge consequenses as far as the ability to rank a site.  It a search engine spider goes to your site repeatedly and the pages either take a long time to load, or even worse, your site is down, you need to do something immediately about it, or assume you aren&#8217;t going to rank where you want to rank.</p>
<p>There are a few tools out there and uptime monitors you can use to over time, find out your actual availablity.  One free one is <a href="http://www.uptimedog.com">www.uptimedog.com</a> .  When checking uptime, the more frequently they check, the better off you are.  The paid service I&#8217;m using now checks every 5 seconds.  I&#8217;ll find out what the name is and update the post with it, but I&#8217;ve found that a few of the sites I was working on wouldn&#8217;t rank regardless of what I was doing because of their downtime&#8230;  The paid service I use is called <a href="http://bit.ly/8ZEsS5" target="_blank">Service Uptime</a>.  it&#8217;s very reasonable, will send e-mail notifications, and it&#8217;s been a HUGE help, both from my own standpoint, and being able to provide documentation to my clients from a neutral third party.</p>
<p>You need to make sure you have a hosting company who either has 100% (or 99.999% ) uptime or find one who does.  It&#8217;s not asking that much these days for those percentages of uptime.  Check to see if your hosting company has SLA&#8217;s (service level agreements) in regards to uptime, or see if they monitor or guarantee in any way.  If not, find someone who does.  The hosting company I use has awesome uptime, and I frequently have clients move over to them now.  The hosting I use and recommend can be found <a href="http://bit.ly/bI7nzo" target="_blank">here</a>.  I&#8217;ve used it for the past years and host literally hundreds of sites on it, and it&#8217;s rock solid, good uptime, and very reasonable.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
			<coop:keyword><![CDATA[Search Engine Optimization]]></coop:keyword>
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		<item>
		<title>What is your number one question about search engine optimization?</title>
		<link>http://coolbubba.com/blog/what-is-your-number-one-question-about-search-engine-optimization/151/</link>
		<comments>http://coolbubba.com/blog/what-is-your-number-one-question-about-search-engine-optimization/151/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 15:19:09 +0000</pubDate>
		<dc:creator>Mike Richey</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://coolbubba.com/blog/?p=151</guid>
		<description><![CDATA[What is your number one question about search engine optimization?  If you have a question you&#8217;d like answered post it here and we&#8217;ll get it answered for you&#8230;  What&#8217;s been on your mind?  What is holding you back?  Also, if you have a question that may need a personalized answer, or if you have a]]></description>
			<content:encoded><![CDATA[<p>What is your number one question about search engine optimization? </p>
<p>If you have a question you&#8217;d like answered post it here and we&#8217;ll get it answered for you&#8230;  What&#8217;s been on your mind?  What is holding you back?  Also, if you have a question that may need a personalized answer, or if you have a question which we may need to clairify, please use the e-mail address that is easiest to contact you with, so that we may give you the fastest answer.</p>
<p>We also have a similar post about internet marketing.  If you have an <a href="http://coolbubba.com/blog/what-is-your-number-one-question-about-internet-marketing/150/" target="_blank">internet marketing question</a> post it here:  <a href="http://coolbubba.com/blog/what-is-your-number-one-question-about-internet-marketing/150/">http://coolbubba.com/blog/what-is-your-number-one-question-about-internet-marketing/150/</a></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
			<coop:keyword><![CDATA[Search Engine Optimization]]></coop:keyword>
	</item>
		<item>
		<title>Linkwheel &#8211; Linus Rylander</title>
		<link>http://coolbubba.com/blog/linkwheel-linus-rylander/117/</link>
		<comments>http://coolbubba.com/blog/linkwheel-linus-rylander/117/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 19:37:33 +0000</pubDate>
		<dc:creator>Mike Richey</dc:creator>
				<category><![CDATA[Links and Link Building]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Site design and layout]]></category>

		<guid isPermaLink="false">http://coolbubba.com/blog/?p=117</guid>
		<description><![CDATA[Links and linking strategies are the number one thing you can do to improve your search engine rankings, always have been, and will be into the forseeable future.]]></description>
			<content:encoded><![CDATA[<p>This is a great concept refreshed. Linus Rylander&#8217;s <a href="http://lemonarian.com/linkwheel" target="_blank">Link Wheel </a>brings out a fresh look at interlinking structures and how to rank and destroy rankings in the search engines. Much like Michael Cambell&#8217;s <a href="http://www.revengeofthemininet.com/rev/" target="_blank">Revenge of the Mini-Net </a>back in the day, early 2000&#8242;s, the concept is much the same, but refreshed with web 2.0 properties as the focus.   Links continue to be the driving force in ranking in the search engines.  In my opinion, there is no such thing as a bad incoming link, and how you structure your external as well as internal links (and their anchor text) have the greatest effect on your rankings and how your site does.    It always goes back to the basics&#8230;  Simple, solid on page optimization (keywords in your title tag, url if possible,  body text, h1, etc.), then these keywords as the anchor text in external linking structures as outlined in these two books, and you are 99% ahead of everyone else.  As always and with everything, results &#8211; good ones at that &#8211; take a bit amount of minor planning, execution, and patience.  These two PDF&#8217;s are a great place to start as far as figuring out your linking strategies.  Do these, and then pursue the shotgun approach, and gradually build them up, the more the merrier&#8230;.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
			<coop:keyword><![CDATA[Links and Link Building]]></coop:keyword>
		<coop:keyword><![CDATA[Search Engine Optimization]]></coop:keyword>
		<coop:keyword><![CDATA[Site design and layout]]></coop:keyword>
	</item>
		<item>
		<title>Market Samurai</title>
		<link>http://coolbubba.com/blog/market-samurai/112/</link>
		<comments>http://coolbubba.com/blog/market-samurai/112/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 16:43:00 +0000</pubDate>
		<dc:creator>Mike Richey</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Utilities]]></category>

		<guid isPermaLink="false">http://coolbubba.com/blog/?p=112</guid>
		<description><![CDATA[Market Samurai is an extremely valuable tool for seo, keyword research, and really digging in. And best of all, by clicking here now, you can download the full version for FREE and be using it in minutes. Market Samurai is way more than just a search engine optimization and keyword tool. It&#8217;s current modules enable]]></description>
			<content:encoded><![CDATA[<p><b>Market Samurai</b> is an extremely valuable tool for seo, keyword research, and really digging in.  And best of all, <a href="http://bit.ly/vSRj4" target="_blank">by clicking here now</a>, you can download the full version for FREE and be using it in minutes.  <i>Market Samurai</i> is way more than just a search engine optimization and keyword tool. It&#8217;s current modules enable you to do keyword research, monitor your websites rankings for these keywords, analyse the current competition around the current top 10 web pages in your current keyword market, a promotion module that enables you to find high quality links for your site, a monitization module where you can find out how to profit from your keywords, a module for finding content for your website, and they have two modules in development.  These modules are their AdWords tool module and a publishing module, which will make publishing articles and blog posts seemless from within <u>Market Samurai</u> itself.  If you are marketing online, have a web site, or are wanting to promote, Market Samurai is a tool that you can&#8217;t do without.  It&#8217;s a necessisity in any internet marketers arsenal. <a href="http://bit.ly/vSRj4"> Click here now to download the full version now for a free trial.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://coolbubba.com/blog/market-samurai/112/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<coop:keyword><![CDATA[Internet Marketing]]></coop:keyword>
		<coop:keyword><![CDATA[Search Engine Marketing]]></coop:keyword>
		<coop:keyword><![CDATA[Search Engine Optimization]]></coop:keyword>
		<coop:keyword><![CDATA[Utilities]]></coop:keyword>
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