About this Blog

Search Engine Marketing and Internet Marketing Tips, with a focus on Small and Local Businesses dominating the search results for their local businesses, resulting in floods of traffic and customers and explosions in their buseinss.

11.5.2011

Link Building – Stack Your Links – Link Booster

Link building is the number one thing you can do to help your site rank better in the search engines. Anyone who has been involved with SEO for even a short period of time knows that link building is the number one thing you can do to boost your search engine rankings and get your site ranked in the search engines. You do keyword research, determine what you want to rank for in the search engines – what will bring the most targeted traffic to your site, prioritize as to what is achievable as well as what will be longer range goal keywords, map them to the pages on your site – determine which keyword matches up the best with which page on your site. Then, optimize your on page for those keywords, include them in the title tag, url if possible, meta description, meta keywords, include the main keyword as the first word or phrase on your page, and then include it in the body text of the page, and then engage in link building like there’s not tomorrow. Of course quality does matter – getting a link from the home page of Google would be much more beneficial than a link from an obscure warez or spam site, but it’s also going to be much harder. Of course, in the case of Google’s homepage, it’s pretty obvious that it will literally be impossible to get a link on it, but from quality, relevant sites it’s also going to be harder than PPC sites (porn, pills, casinos) who will exchange links with any site with a hint of a living, breathing, domain name and a home page that resolves.

When link building, ideally, you’ll want to look for pages that are related to or on topic to the keyword you want to use as the anchor text for your link. For example, if you are trying to rank for liposuction, you’d ideally search for liposuction in Google and ask the top 30, 40, or 50 ranked sites for links, and they’d give them to you… Chances are – not.. BUT, definitely worth trying and asking.

But, getting links from pages where there is relevant text, and then using your keyword as the anchor text for your link, you’re on the right track. You can establish on page relevance quite a few ways as well. You can find blogs or industry specific pages on which you can contribute and leave your link in your signature line if they let you, you can create forum profiles, then in your profile, or on the forum, write a semantically relevant paragraph, embedding your anchor text and link, and post it, and literally 100′s of other ways.

One thing that is extremely effective as far as link building goes, that way too many people overlook, and one that is easy to do, is to take advantage of the links that you DO have going to your site, and leverage them to increase not only your link juice for that specific keyword, but boost your site overall, and increase your rankings across the board. Check out Yahoo’s Site Explorer (while it’s still around), and tools like MajesticSEO and put together a list of all of the links that you have going to your site. Then, begin building links TO the links you have to your site. You could of course go about this manually, but it would take some time. You could outsource this, as well, there are plenty of automated ways you could do this, like SENukeX, Instant Social Anarchy, xrumer, and quite literally hundreds of other tools. Link wheels are one way of implementing this, but done exactly, and over and over, they create a footprint that’s detectable by the search engines. Whether random link creation or link wheels are the solution is another topic entirely, depending upon many thing.

Bottom line, take advantage of the resources and links that you currently have, and inventory them, and link to them…

11.2.2011

Make Money Tweeting

Make Money Tweeting. Yes, it’s not only possible, you can get started making money by posting on Twitter today right here. In fact, it’s really easy to monetize your twitter account. Basically, what they have setup is an online marketplace that will enable you to connect with online advertisers to carry on sponsored Twitter conversations. Advertisers compensate you with cash for a tweet that is sponsored by them. After you’ve signed up, you set an asking price, add a category and some keywords, and then advertisers, based upon this information, will give you offers. You then choose which offers you want to accept, and then get you get paid… It’s quite simply as easy as that to make money tweeting. Make money tweeting today, sign up here right now.

10.23.2011

What Happened to the Texas Rangers Last Night?

What happened to the Texas Rangers last night? It was a disaster, and a beating that was extremely painful to watch… I felt sorry for them, getting TORN APART at home in their second only World Series appearance… I was totally at a loss for words.. My family was sitting around the screen in disbelief, torn between turning it off and removing ourselves from the cringing embarrassment that was the game last night, to sticking around to see the final outcome.. Man, what a game if you could call it that… I hope they can rally tonight and pull back in and bring this one as a victory at probably their last home game.

Plus, what was up with the moron who threw the ball on the field? He should have been more than removed from the game… What a sad reflection on Rangers fans by one idiot who doesn’t know how to behave and can’t control himself or conduct himself in a proper manner… Pretty sad night all around..

10.22.2011

Leaked Google Manual Review Document Download

Just this past week, a copy of Google’s manual review guidelines was leaked.
You can download the Google Manual Review Document here:
Google Manual Review Document
and have a look for yourself.

There are all sorts of take aways from this, including an outline for how you should be designing your sites and pages at minimum. This is an internal Google document that is used by Google employees when manually reviewing websites. So, if your site passes this, at minimum you should have no problem passing a manual review. How closely their algo matches this is another question, but…

Anyway, enjoy, that’s it for now, I wanted to put this up, and will comment more later.

10.19.2011

Google to Limit Keyword Search Referral Data To Marketers

conversely, it may actually clean up some of the “noise” in the results from the keyword tool from repeated searches by marketers and site owners looking for their sites daily, any could theoretically provide us with a cleaner, more pure information set that is closer to real world results and enable us to better project actual traffic numbers coming from actual real people looking for real solutions, not marketers, automated searches, etc. So, potentially, it could work to our advantage…Google to Limit Keyword Search Referral Data To Marketers

This article at Hubspot is interesting:  http://blog.hubspot.com/blog/tabid/6307/bid/27535/Google-to-Limit-Keyword-Search-Referral-Data-to-Marketers.aspx

Google is going to start limiting keyword search referral data to marketers from users logged into Google.com and the search strings will be encrypted.

The short of this:  If you are logged into Google when you perform a search, your search string (what appears in the address bar of the browser when you are passed to the site will be encrypted, and you will not be able to leverage this information, one of the main things being – being able to determine the keywords that were typed into the browser that landed someone at your site.

In other words, if someone is logged into Google (Gmail, Keyword Tool, Google+ or any other Google property) – you won’t be able to tell what keywords they used to land on your sites if they do in fact type in keywords into Google.com to get to your site.

There are many things that this could affect, including external tools that webmasters or marketers are using to measure traffic, etc.
My first thought was how many people would be affected or how many searchers would
be affected by this, as I know ginger and the kids aren’t logged into Gmail most
of the time, as are my parents, sister, nieces, brother in law, other sister, her
husband, etc. Well, actually Ginger is, but out of my immediately family
(about 15 or 16 folks) only two are logged into Gmail when they surf the web
(Ginger and I). So, in this scenario, only Ginger’s and my search activity
would be hidden. Also out of quite a few friends and clients (noticing their
e-mail address, etc.- so it is possible they are logged into google or gmail
or some other google service, but sending -email from a different account) – only
a few of my friends and clients (again, from what I can surmise from what
I see e-mail wise only) are logged in. Then Matt Cutt’s estimates 10%
further down in the article.

The really interesting thing to know would be the demographic of the 10%
mentioned by Matt Cutts… Again, from what I can tell, i’s probably more
power users, marketers, etc. Sort of like the skew at Alexa and their results…..
In my estimation, probably most of the data from Alexa is from marketers, site
owners, or someone with something to do with marketing or web traffic of some
sort, because they would mostly be the ones using the toolbar and using the
services to monitor such things. I know my mom and my sister sure as heck don’t
care much about what traffic the sites they visit gets or what keywords they get
hits on…LOL

However, I hit Alexa just about everyday (or Compete or whatever) for data
about clients sites and their competitors, trying to gauge campaigns, keywords
being addressed, competitors keyword traffic, etc.
In the article, Matt Cutts states that this will probably only affect about
10% of users.  While 10% is a relatively small number, it could have bigger
implications, if the majority of the demographic that hits your site is logged
into Google.com and types in your big money keywords.
The changes will hamper our ability to mine information about both our own
sites, as well as competitors sites possibly to some extent, which isn’t a
good think, but life existed before Google Analytics and will after as well.
Where there’s a will, there’s a way, and we’ll just have to figure as best
we can how to get this information, or how to adapt to not having it and
still maintaining successful ranking and marketing campaigns for our
clients and ourselves….

Not the end of the world, but possibly more of a road bump….

Mike

Also, conversely, it may actually clean up some of the “noise” in
the results from the keyword tool from repeated searches by marketers
and site owners looking for their sites daily, any could theoretically
provide us with a cleaner, more pure information set that is closer to
real world results and enable us to better project actual traffic numbers
coming from actual real people looking for real solutions, not marketers,
automated searches (although I’d suspect that most automated searches, queries, etc come from people logged out), etc.   So, potentially, it could work to our advantage…

10.5.2011

Steve Jobs Died….

Steve Jobs is dead…RIP Steve Jobs..   He was a major contributor to computing period.  The inventor of Apple computers, Mac, at first, and then in the past decade iPod, iPad, iPhone…..  This is a major loss to the world of interactive computing, cell phones,  and how the world looks at music, communications, computing, and actually living lives ourself…  This is an unbelievable loss for mankind…  Steve Jobs  - Thank You, you will be missed, and your legacy will live on forever…

08.28.2011

Coolbubba HamHock the SEO Oracle in Action

Hey, check out this video of Coolbubba HamHock The SEO Oracle in action:

Once you’ve seen this pig in action, you’ll be further AMAZED by his SEO abilities…  Post your SEO Questions here for Coolbubba Hamhock, who will reveal all things SEO and enable you to blow past any and all of your competitors and just completely dominate the SERPS for your particular niche , markets, or keywords…

Coolbubba HamHock, The SEO Oracle, can slam them all, and can rank anything, any market, any niche….

Come one, come all, Coolbubba HamHock can rank them all…

Also, for a limited time, Mike Richey will be assisting Coolbubba HamHock The SEO Oracle, in the fulfillment of your SEO consultations, packages, etc.

Mike Richey is featured in Search Engine News ( www.searchenginenews.com/about/writers ), and Russell Brunson’s monthly Dot Com Secrets Journal with his monthly SEO column.   Mike has worked with companies anywhere in size from single home inspector firms to internet marketers such as Russell Brunson, Kevin Wilke, and many others, as well as Fortune 500 companies, and has nailed #1 rankings on keywords as competitive as 1.5 BILLION sites.  Mike has over 10 years experience with SEO and knows the internet not just from the front end, but is an experienced webmaster and network engineer, having worked for XO Communications as a webmaster, Information Security for Bank of America, and more.  Mike frequently speaks across the country and works at many internet and self improvement events, shows, etc.  Contact support  at  coolbubba dot com for writing, speaking, or SEO requests.

Post questions for Coolbubba HamHock The SEO Oracle below this blog post.

To setup site evaluations, consulting, Optimization Action Plans for your site, etc.  Please e-mail Coolbubba HamHock The SEO Oracle at      hamhock ‘at’ coolbubba dot com

No Pigs (or other animals) were harmed in the filming of this video, the ranking of any pages, or any of the SEO stunts and/or miracles pulled off by Coolbubba HamHock The SEO Oracle.

PS – There are EXTREMELY limited spots for new clients, so act now, and act fast.  E-mail hamhock at coolbubba dot com immediately to setup your consultation.  For your convenience and to enable us to serve you faster, we take PayPal, MasterCard, Visa, Amex, Discover for your initial consultation package, where you will get all of your SEO questions answered about your site, and can additionally you’ll want to arrange for and schedule your very own, personally tailored SEO Action Plan where you walk away with a (usually) 60+ page, VERY detailed explanation of EXACTLY what you need to do to rank your site for your chosen keyword, and quite a bit of additional information on how to market and further increase your online exposure.

 

We bring on and train consultant partners to our team to handle our new clients in groups, and because of the high level and depth of knowledge required to provide world class SEO to you,  this takes time and is fairly costly.  This also means that once we are full, it can take some time before we are able to bring on new clients.

04.20.2011

Social Media Marketing and Online Business Resources

Social Media Marketing and Starting an Online Business – We all need more information – something that will help us deliver better results for our clients, to work smarter and save time to keep our sanity, and a reality check every now and then. We also need focused information, and not information overload. If you are interested in say Social Marketing, or starting an online business, there are resources everywhere, and tons of noise as well.

Just about everyone is familiar with the “Dummies” series of books, and some of them provide a good outline or high level and/or basic overview of what is going on, and are a good start. Specifically, some of the cheat sheets are good resources. Those are also available online. There are online resources for Social Media Markeing, Starting an Online Business, and many other topics. Check out their site and see if there is something there that could help you address something you are working on or addressing in your Social Media Marketing, etc. The links above to the ones on Social Media Marketing and Starting an Online Business are very basic, but just might provide something you might be able to use.

If you need consulting concerning Social Media Marketing or Starting an online business, contact us as well to setup a consultation appointment and let us help you jumpstart your business.

04.14.2011

SENuke X Reduced Pricing and Lifetime License Extended 12 More Hours…

SENuke X is the latest from the SENuke folks and was released last week. They offered some excellent deals and held the original pricing of $129 a month. They also offered OTO lifetime license pricing, which was considerably jmore than the price for the first release, but, in my opinion, still worth in. We got the lifetime license for our company, and have installed it on our server, and we will be training our contractors on how to use it once we’ve developed our strategy for implementation. That is one of the keys to actually getting RESULTS out of SENuke… planning and mapping out IN ADVANCE what your goals are for it, and then implementing. It’s not something that you install, type in a few URL’s in 5 minutes and click a button. It’s a very serious tool, that if understood and used correctly, can provide some significant results.

THE BAD NEWS: They pulled the introductory pricing yesterday, and also removed the lifetime license option. If you’re in it for the long haul, I’d HIGHLY recommend getting the lifetime license. It will obviously save you in the long run, and you don’t have to worry about having $129 in your account on a certain day each month. SENuke is not a total solution for us, but another tool in an arsenal of tools which we use for a wide variety of reasons, with a wide variety of clients, for a wide variety of scenarios and outcomes.

THE GOOD NEWS: They have just announced that they have extended the introductory pricing for a limited time – 12 hours I believe. SO, you have 12 hours left to get the Lifetime License OTO (One time offer) option, and the reduced rates. After this, you’ll be left to pay more and pay monthly. Whichever package you choose, SENuke X is a good deal at these prices. Check it out today, click on this link, order it, and then spend some time in the forums and coming up with a plan to test it out and put it to the test. You’ve got 30 days to get a refund, so there is nothing to loose. SENuke can replace a few contractors, and might be able to provide you wiht the results that have been elusive to you so far… Click here to get it now: SENuke X

04.10.2011

Your ad in literally any Google Places Page, even those of your competitors… Really?

Did you know that it is possible to create an advertisement for your business or company in ANY Google Places page, including those of your competitors?
It’s now possible to get exposure on the first page of any search result that gives places pages as results?

It’s pretty amazing, and quite frankly, pretty stupid, but it’s entirely possible.

In a matter of quite literally MINUTES, you can have your business name, phone number, other contact information, etc on ANY Google places listing you would like.

Ethical? Not in the least.

A way to get instant exposure and be all over the front page of the Google search results page and all over your competitors Google places pages for your chosen keyword (that results in Google places listings as results)? Most definately.

Something to be aware of so that you can make sure that it isn’t happening to you, and to ensure that your competitors aren’t stealing your business, or tarnishing your reputation? WITHOUT A DOUBT, and the reason that I’m making this information available to you for a very limited time below.

For the sake of liminting spam, and possibly unethical behavior, I’m not going to post the solution here publically.

HOWEVER, I will offer the service of sending you a one page PDF outlining in detail how to do this, what to check to make sure it isn’t happening to you, and what to do about it, for a measly $9.95, further outlining exactly how to get on any of your competitors Google Places pages instantly with all of your contact information

If you are interested in ordering the service of me sending this PDF to you, click here:
http://bit.ly/fOOoXV

This will be delivered to your PayPal e-mail address, or another e-mail address you specify. During business hours central time, you’ll most likely receive it very quickly, few hours in very unusual cases, and under no circumstances more than 24 hours.