Link Building – Stack Your Links – Link Booster
Link building is the number one thing you can do to help your site rank better in the search engines. Anyone who has been involved with SEO for even a short period of time knows that link building is the number one thing you can do to boost your search engine rankings and get your site ranked in the search engines. You do keyword research, determine what you want to rank for in the search engines – what will bring the most targeted traffic to your site, prioritize as to what is achievable as well as what will be longer range goal keywords, map them to the pages on your site – determine which keyword matches up the best with which page on your site. Then, optimize your on page for those keywords, include them in the title tag, url if possible, meta description, meta keywords, include the main keyword as the first word or phrase on your page, and then include it in the body text of the page, and then engage in link building like there’s not tomorrow. Of course quality does matter – getting a link from the home page of Google would be much more beneficial than a link from an obscure warez or spam site, but it’s also going to be much harder. Of course, in the case of Google’s homepage, it’s pretty obvious that it will literally be impossible to get a link on it, but from quality, relevant sites it’s also going to be harder than PPC sites (porn, pills, casinos) who will exchange links with any site with a hint of a living, breathing, domain name and a home page that resolves.
When link building, ideally, you’ll want to look for pages that are related to or on topic to the keyword you want to use as the anchor text for your link. For example, if you are trying to rank for liposuction, you’d ideally search for liposuction in Google and ask the top 30, 40, or 50 ranked sites for links, and they’d give them to you… Chances are – not.. BUT, definitely worth trying and asking.
But, getting links from pages where there is relevant text, and then using your keyword as the anchor text for your link, you’re on the right track. You can establish on page relevance quite a few ways as well. You can find blogs or industry specific pages on which you can contribute and leave your link in your signature line if they let you, you can create forum profiles, then in your profile, or on the forum, write a semantically relevant paragraph, embedding your anchor text and link, and post it, and literally 100′s of other ways.
One thing that is extremely effective as far as link building goes, that way too many people overlook, and one that is easy to do, is to take advantage of the links that you DO have going to your site, and leverage them to increase not only your link juice for that specific keyword, but boost your site overall, and increase your rankings across the board. Check out Yahoo’s Site Explorer (while it’s still around), and tools like MajesticSEO and put together a list of all of the links that you have going to your site. Then, begin building links TO the links you have to your site. You could of course go about this manually, but it would take some time. You could outsource this, as well, there are plenty of automated ways you could do this, like SENukeX, Instant Social Anarchy, xrumer, and quite literally hundreds of other tools. Link wheels are one way of implementing this, but done exactly, and over and over, they create a footprint that’s detectable by the search engines. Whether random link creation or link wheels are the solution is another topic entirely, depending upon many thing.
Bottom line, take advantage of the resources and links that you currently have, and inventory them, and link to them…
