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  • About this Blog

    Search Engine Marketing and Internet Marketing Tips, with a focus on Small and Local Businesses dominating the search results for their local businesses, resulting in floods of traffic and customers and explosions in their buseinss.

    02.4.2013

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    01.8.2013

    The (Immediate) Future of Google Search and how you will be engaged with it – A Road Map to the Future

    Future of Google Search

     

    (Rough Draft, but just publishing cause laptop battery is dying, updated soon)

    While Authorship is passed off as a semi author attribution feature in Google search, originating out of backend Google+, Google has said it’s not a part of the algorithm, but that it affects how you are rendered your results.  it’s not in the algorithm, it originated around the time of Google+.  Authorship, AuthorRank, Agent Rank……experimental features for attribution and tying yourself to content, and boosting up, OR PageRank V2, in Alpha and Beta running rampant through Google+, in the wings waiting to replace their antiquated and derailed indexing system and alto?

    While originally, search ranking factors were external to the backend databases, data sets, whatever, that the search engines had, the tables have shifed big time, and instead of external factors, such as linking, on page content, formatting, age of domain/site, and arbitrary tags assigned by a webmaster at his whim, the location, collection methods, location, and processing mindset has changed dramatically.

    Instead of going out to fetch the data, links, and all other relevant information, about 7 years ago, a shift began….. That ever so important data needed to deliver relevant, pleasing results has been shifting rapidly, from external to the engine, to internal.    Instead of going to the sites, and linking patters, which have become easier and easier to game, and quite frankly, the fun of the SEO game has dwindled dramatically.  No new fun, but same old same old.  Plenty whine and complain about the flux in the index, the craziness over the past year(s), and inconsistent results.  They’ve been asking, with the false assumption that everything else was the same.

    As it slowly started creeping from external to internal – the information that was out there on the internet which the spiders has to chase after, and push, and now the most relevant for important,, valid, and correct results, now is the time for PULL.  Users will come to the medium of interaction, from which the log files – the backend data, is and has been for some time, the new holy grail.   Instead of ranking sites based on factors and variables external to them (the search engines), they have been afforded the luxury (or curse, as it’s not typical internet search engine mentality) of having the data quite literally handed to them – by users visiting their branded social media sites (Google+) and then having the ability to track almost every move of the user online, as well as have a window into their mind – via Gmail account crawls, Google Drive, Google Docs, and basically whatever they want to crawl – and then having a users profile affect their search.

    Right now, Authorship, AuthorRank, AgentRank are being used to establish a connection between the author and what they wrote, articles, and what is displayed.    It’s data mining instead of going out on a crawl of the internet, archiving pages, downloading them, cacheing them, and cleverly scoring and indexing the words on each page – enabling lightening fast scoring and retrieval of results from bazillion gazillion records, now they have the data sitting in their office, which users keep walking up to with wheelbarrows of information and data, and dumping considerably more data, factors, and information – time on page, clicks, time between clicks, time on site (Google+ – they log every action you make on site and dump it into a database.  It’s like having a camera trained on you at work, then using the disk to speed up to 1:08pm to see if you are back at your desk from lunch on time, and telling you had a hair cut on thursday….a virtual diary of everything you type, how fast you type is possible, how often you submit posts, what they were about, etc.  Anyway, enough information to establish a psychological profile for sure, and use that to be mined, massaged, processed, and then to provide you, and others, with search results incorporating those actions.  Very big brother.

    Authorship, AuthorRank, and/or Agent Rank are far from minute, sideline whim projects…….They are the seeds of the future direction of new search – the PageRank’s of the new direction of data mining and search algorithms….

    Google Search first started up on a college campus, well over a decade ago, based upon a very good, sound theory of data manipulation and the processing of the weight of pages on the internet.  That was actually almost 20 years ago.  The internet has evolved, the Google has evolved, and we’ve evolved – mainly in how we engage the internet.

    I don’t work at G, so I can’t state any of this as absolute fact, but…..  been highly involved with the internet since 1996, highly involved with SEO since 1999 or so, and have built, worked on, or otherwise, literally thousands of sites, affiliate sites of my own – online casinos, phentermine, insurance leads,  others, as well as too many client sites to mention, employers such as telecoms as a webmaster  working on sites, servers, networks,  nth tier web applications and architecture, network engineer, information security,  Then eventually clients of all shapes and sizes – single owner operators to Fortune 500′s.

    When Google first started up, the internet was primarily static pages (all static pages) comprised of text, some flashing banner ads, and very little active engagement or interaction.  Fire up Netscape/IE hit www.google.com  type in what you are looking for, and read a digital magazine article, short story, or other primarily text composition.  Maybe a few incredibly awesome animated gif’s, flashing banners, and other incredulous, gaudy art that takes hours if not overnight to load.  I remember sitting in my house in 1996 or 7 quite literally waiting for hours for a 1.2 MB zip file to load…often letting it run overnight….  Who cares….anyway, back on track……:)

    Ok, so, when the internet world was flat – text pages with very little other stuff, and very little interaction – coming to the future of google search.

    BBS, IRC, then bulletin boards, and we’re ripping now…  But web pages and sites were being crawled and indexed.

    Then, (again not for sure exactly when, too long ago), enter Flash, slowly video, more stimulation, objects, trickier setups (frames in pages), porn exponentially pushing the edges of technology, bandwidth, delivery, marketing, and just about everything else internet, immoral, business, marketing, and explosive growth.  Google stayed pretty much the same…  sure they tweaked, patched, fine tuned, and evolved their algorithm, but the underlying concept didn’t change.

    On through the 2000′s and into the 2010′s….  2011 content and pages indexed shakeup, blog networks shook up (hardly an algo thing, I’m of the opinion someone either joined and they were manually delisted, or they figured out pages using the services and then reverse engineered the links, and whacked ‘em.    Ours continued to perform, that’s why I’m thinking it wsa entirely manual. And the whacky search results, unreliable, and sporadic and completely unconsistant and seemingly random affects to sites in the current organic serps could easily be explained away by ongoing tweaks to the Authorship variable – one which webmasters are not head on considering, yet could have broad reaching effects, and the future of Google search.

    Whack a mole isn’t an effective way to run a stable index, and the ups and downs, and other factors, including the huge breakout of social in the mid 2000′s, and as it reaches staggering numbers and became ever more effective and an obvious extremely valuable ranking factor, there was the beginning of a storm on the horizon.

    Blah Blah Blah…..  Let’s cut to the chase.

    Here is how I see it (watered down, mass consumption, non-technical version):

    Google Authorship is back end data mining, which if you do not know, is the equivalent or somewhat comparable  to the front end crawl, but instead of just being able to observe the house from the exterior and maybe open the front door and look around without stepping in, you can do a thorough home inspection, survey the world, and have satellite imagery, as well as a psychological profile of all that live there.  Not only that, you can possibly pick up on much more, the social consciousness, intent, and authenticity of everything.

    From being blind to being able to see every particle in the solar system…..well that’s a bit much, but you get the idea.

    Instead of just being able to crawl links, download pages, catalogue them, throw in a few more factors (to be fair there are a gazillion, but does it matter and are they REALLY important?….

    Google – They won’t admit or disclose what they are doing, and what their intentions, which I wouldn’t either, that is the obvious choice –  but while they are downplaying Authorship, they are doing so for obvious reasons….  It’s the fetus of their entire strategy moving forward,.

    The weak link is slow, limited, and occasionally reluctant adaptation of places….  The bigger the data set in their databases to mine, juggle, juice, and sauté, the quicker they can tweek their data mining and algo for processing, stabilize it, optimize it, stress test it, and insure relevance and quality.

    I’d be a bit surprised if that wasn’t what they are doing now.  Well more than surprised.  I hope this is what they are doing, or close, because it’s not working as/so much now..

    By forcing, …er, migrating  businesses with places listings, they can speed up the exponential use of and viral growth of the user base.  Google+ is a testing ground for them of their next evolution of their path for search.

    Once they have it to where it’s delivering a superior “user experience” (with awesome sick new revenue streams (which will eventually morph into very fun  interesting)  are where they want to be with that.

    Turn off and shutdown (or redirect) GOOGLE.COM

    They will shut down google.com search as we know it.  Google.com will redirect to Google+ and prompt for the creation of an account, and/or migrate users from all other apps to now use Google+ as an entry point.    Or maybe, when you go to www.google.com you will be at Google +.   Google has registered googleplus.com, but that’s the obvious thing to do, whether you intend to use it or not.  Prevent brand or reputation corruption, spammers, hackers, and confusion by landing on a site inadvertently and having your login credentials stolen.  So registration doesn’t mean intent to use.

    Anyway, everything will be funneled to Google+.  Google.com will be Google+ ( nice play on words…. From google to Google+,  so they shut down google search as we know it, and it becomes a quasi throwback to the portals of the past – Alta Vista, Yahoo, and all those kids., force those users into google+ which is now everyone …. every single current google users.

    Facebook, billion users, Google then has a nice jumpstart to user base. You have to have a google account to sign in, this a gmail account, and access to all their services in one place …. Social, search, mail, docs, groups,etc.  the most powerful page on the planet again… Every google user a g-mail user, google+ user, docs, drive ., chat, phone, etc.    goto meeting, social, search, chat all incorporated into one page and service.  With Google Authorship already indexing user e-mails (from gmail accounts), and Google drive, and at least those results affecting search, it is not a large move to a mass scale implementation of this.   While they’re testing with gmail and drive at least, they now have a pile of gold.  They need to grow that pile of gold, master the interpretation of it, and it’s affect on search results.

    It opens up the possibility of an exciting chapter for their company, and an interesting period for the evolution of social and search.  If this is what is on the horizon, or remotely on target it seems to me a step back, at least outwardly, of sorts.  Back to the cluttered portal.

    If they can reinvent the access and processing of all factors, harness an algorithm to effectively process and deliver what the user is looking for.

    I think the main questions on search are how do you determine who is best to determine relevance, intent, and what is relevant, and in who’s opinion.

    As well, delivery and medium are certainly factors as well.

     

    What do you think?  Will Google be around in a few years?  Are their search results relevant?

    One thing that piqued my interest lately was www.bingiton.com   As in Bing it On.   A site sponsored and run by MSoft, and the folks at Bing, it pits Google against Bing as far as relevant search results.   I watched my son take the test – you type in a keyword and then there are two sides below, one with results from Bing, the other from Google.  You go through this exercise 4 or 5 times…  Typing in your keyword or query, and then looking at both sides, unidentified as to which engine is which, and then over and over and over.

    My son was actually angry when his results came back and it indicated that he’d chosen Bing.  He said no, I don’t like Bing, I use Google..  Bing isn’t cool, I don’t use Bing, I like Google.

    Similar results from another friend.

    My wife took the test and choose Google.  I had split results, as I took it multiple times.

    Maybe results and relevance DON’T matter after all…..

    He’d typed in his terms – looked at both sides, and made a choice.  Not once, but 5 times, yet rejected his obvious affinity for Bing results and choose Google because it was cool……after all these years, kids think Google is cool.  Not sure if it’s peer pressure, good marketing on Googles part, market share and dominance, or because he was acoustomed to always using Google, because I made it his home page when he was 3/4 years old when he got his first laptop.

    No matter, it’s a very valuable lesson in and of itself, and one that merits further testing, review, and discussions at length – not only with him, but with as many of his friends we can invite over to spend the weekend next weekend to have an impromptu search panel with some unsuspecting elementary and junior high school kids….  Hurry up and finish your runs so that we can order pizza for you all for dinner…..:)   Fun times…:)

    What do you think?   What is your opinion?   Do you know better than the above, am I a crackpot, or do you think that it’s obvious that Google is developing Authorship as their social media and portal microcosm data base mining engine to finally meld search, social, and all of the other incredible factors that they’ll finally be able to observe, track, record, analyze, and capture in real time everything you type, click, time spend on pages, clicks on page, and where, and how they all tie together?   Until they can harness the webcam on our laptops, use facial recognition software that interprets facial expressions, background, and sounds in the room,

    I’d say they have as much data as anyone when the above scenario plays out.    Then, somehow captures sounds, ambient temperature, smells, and other external environment variables, the information gleamed from interaction with Google+ is definitely enough information to open up quite a few doors in the right hands. The Future of Google Search isn’t entirely in their hands.  User buy off to +, and the successful tuning, interpretation, and lens application of the output and successful return of palatable results is a good start – and the only thing somewhat fully under their control.

     

     

    11.20.2012

    Google +1 a dismal failure so far… When will Google Give Up On Social?

    Money can’t buy cool.  Or passion…  Or viral.  Those things are created externally from you most of the time, others catching wind or feeling your passion in what you do or what you are creating.  Rewind 10 years or so.  That was Google  Rewind 10/15 years, that was Microsoft.  Now, that is Apple, Facebook, LinkedIN (a business/marketing Facebook), and Twitter (which, by the way, seems to be repellant for the next generation – mostly older people, marketing, and business intelligence) being probably the biggest.  Google and Microsoft are has beens as far as being cool, viral, exciting, fun.  They are now corporate conglomerates which have hit critical mass, and struggling to adapt, and find their way.  No longer kids, teenagers, or even early 20′s, Google and Microsoft are middle aged….at least.

    Of course they are huge, massive incomes, excellent tax rates (Google 2.4% effective tax rate last year implementing Double Irish or Dutch Sandwich tax strategies, per Bloomberg – just, er, Google it… LOL   They aren’t irrelevant…YET.   They are very successful massive companies that in the past have slayed it.  They are the big league, the envy of business people around the world, at least for a few more moments.  Will they find their way as an exciting company with good products, or survive pumping out things that only that level of financial success can afford, or does it even matter?

    Google, not having the insight or control into social that they want, created Google + a while ago.  I haven’t spent the time to simply look up it’s origin – one of their “engineers” working on one of their famously carved out percentage of time their staff are to work on things they desire – shooting and throwing darts at finding passion somewhere, and pretty good idea…  Flawed a bit, but excellent idea, depending on the goal.  I don’t think Brin and Page were ultimately financially motivated at the core, we all are somewhere, but…

    So whatever hole Google + crawled out of, it came out crawling…not jumping, not running, or even merely walking.

    Enter Google Places.  Where can we pump up our user base and numbers for Google + and shove this down everyones throats and take out Facebook in one fell swoop?  Take one thing that is successful, and integrate the other.  Last year sometime, Google + became integrated with Places, and you had to have an account to create, manage, use, or even claim you places page.  Stroke of genious.  A brutally commercial blow to the head.  User basse achieved, and places pages integrated into the increasingly blended what used to be completely organic search.

    Why is this important?

    Good question.  Two main points.

    First – for the small business owner, brick and mortar old school business with a physical address.  If you are competing in a local based niche and want to be found in search, on a GPS, “smart” phone (iPhone, Android, Microsoft, etc.) then one of these is part of your first round of marketing efforts.  Less that 1% of online purchases come from social channels.

    Now, does social drive people to search?  THAT I think is the golden egg.  Google can observe front end social activity from crawling Facebook and Pinterest and all of the other social kids, BUT, they don’t have the golden egg.  The backend log files that show was is REALLY going on.  I don’t think that the commercial viability of social has been proved yet, as I don’t think all of the needed information is possessed by any one party.  Social can KILL you, but can it MAKE you?  I think so, absolutely, but…  Without finding where someone clicks to from their Facebook account, and what they type in on the next page, as well, if they search their e-mail on a different browser tab, hop to Facebook, and then Google to make a purchase, and do they buy from PPC or organic search?   This is excruciatingly important information.

    Second – The obvious.  For Google.  To increase their user base, quickly, drastically, and immediately, to get this invaluable information.  They now have you by the throat.  You’re dependent upon Gmail, or correspond with someone who is.  So they crawl your most intimate thoughts, company trade secrets, the most intimate parts of your personal life, anything and everything you type or read crawled, and most likely indexed or available for retrieval at a moments notice.  Your life  and soul permanently recorded, moment by moment to be exposed at the most inconvenient times.

    Gmail is just the start, then Google + or Googlebook, Google Places, their search engine.  I wouldn’t be surprised if they are completely able to predict your life span, and have a demographic on you down to the smallest possible detail.  When you go to the doctor, what medicine you’ve been prescribed, who you are living with or married to, what business you own, how much you make, whether you are a threat or not.  The ultimately scarier question is a threat to whom.  This is starting to sound like some conspiracy theory bs that makes me puke.  But it’s not, unfortunately.  It IS reality.  Is Gmail REALLY free?  Or will it cost us something.  Something of what significance.   Like a molester with candy for children.  Sick.

    There is no FREE….there is no EASY.  BUT, things are worth doing, or NOT doing.

    What else is happening with this smash hit, break out, must have application of the year?

    Well, it’s been incorporated into other Google products as well.  When you log into Gmail, in the upper right corner of the browser is a Google + button.  When you log into Gmail, you’re being sucked into the pumped up numbers of the ever, increasing large user base.  REALLY?  Lets see…

    Click Here:

    Google + Results and reach?

    Just beneath the title, there is a small bar with the number of Facebook, Twitter, Google +, and Pinterest interactions/shares on the recent topic of the Twilight kids real life drama.

    Now, we have to qualify this first.  Consider the demographic of who is  interested in this subject matter.  It would probably pay to do some research in to your own niche, to find out your own numbers.  But this page provides some extremely valuable information.

    What information exactly?

    Lets view the score:

    Facebook – 1,800 Likes

    Twitter – 1,723 Tweets – almost the same as Twitter.

    Google+ – 32  (MASSIVE DROP)

    Pinterest – 30

    Now, Google + is a dismal attempt at social reach in this particular arena, as they are in a interestingly large area.  Or maybe not so surprizing.

    In all fairness as well, Pinterest is basically an online photo cork board for “pinning” pictures up and geared towards females originally.  Much smaller reach attempt initially, but burst out of their bubble to somewhat mass and broad appeal to their obtained objective and demographic.  So, in context, their results are probably better than Google’s minor league reach and results.

    It appears, from evidence, that Google + isn’t anything that it’s cut out to be.

    Social Media in and of itself generates a mere one percent of purchasing clicks, hardly worth pursuing deep funnel, last step buyers and drawling them into your sales funnel on your site.  BUT, to discount social media could be a death sentence, or at minimum, a invisibility and business stifling decision.  Depending on your competence, and knowing who you are, who your clients are, getting a rapport, getting them to know, like, and trust you, and genuinely caring about your craft, but more importantly their results, perception, and above all ROI.   Funny how that doesn’t change, whether chiseling on a stone tablet, or blasting cyberspace.  It seems to boil down to one thing, regardless of which view you hold – and the right and correct thing to do – to care, and to act, and not stop until you reach others.

     

    08.10.2012

    Why Content Does Not Matter, Spun Content is fine, and Blog Farms are the ONLY WAY to rank at the TOP of GOOGLE

    Content DOES NOT MATTER, Spun Content is FINE, and blog farms are the ONLY WAY to automatically rank at the TOP OF GOOGLE CONSISTENTLY……   and other trivial matters of search….

    and my rambling Monday morning rant thrown in randomly….half asleep…:)

    I”m about sick and tired of hearing crap about quality content to rank this, and quality content, relevant content to rank THAT, and all sorts of other HOGWASH BS, and other choice words I won’t mention here….

    GET OVER IT…..CONTENT DOES NOT MATTER – It’s a fact, will be a fact for the foreseeable future, and that is that, period….end of story, NO DISCUSSION WHATSOEVER…  PERIOD.  ZIP  NADA…..  IT’s BS FOLKS, pull your heads out…..

    The past month, we’ve ranked a) a BLANK SITE for a keyphrase with 18 million competing…  b)  we’ve ranked a TOTALLY OFF TOPIC SITE that is not anywhere NEAR related to the 10 million competition phrase it’s ranked for, and both are doing JUST FINE.

    We’ve also got a site ranking for a 10 million competition key phrase, an attorney’s site, located on the east coast/central  for a completely unrelated term and profession on the west coast…  They’ve been there through Panda, Penguin, OOUD, and all the other crap Google has tried to throw against the wall over the past few months, and GUESS WHAT?  It’s STILL THERE….fine, basking in and out of the 1 and 2 positions, just as it has for the past 6 months.

    Two years ago February, I ranked a template site – insert headline here, insert testimonials here, insert content here. ranked the site number 1 on google for “how to begin investing” and number 4 for “begin investing”  don’t reember what the competition for those was, but it wasn’t trivia or in the 100,000′s bs range that most people give for examples….it was well into the upper 10′s of thousands…… That site is still floundering up there, but the content has been changed, hasn’t been linked to since then (by me on blogs).  Now, it’s lower first page, upper 2nd page, but not bad for a 2 month blast on a blog farm that no longer exists….

    Oh, forgot to mention – ALL OF THE ABOVE were ranked with blog networks….   They worked back then, and THEY STILL WORK NOW….

    Google, it they couldn’t algorithmically detect them, they had to resort to joining a few 5 or so months ago, and posting links to them, then finding all of the sites, and then MANUALLY blasting them.   They were MANUALLY removed.   Now – any site can and will be manually removed…. Not just blogs, so, shouldn’t we just abandon sites then?  It follows the same flawed logic….   Oh crap, it can be deindexed or removed from the index – abandon it at once and run?   Sad…..

    Anyone who posts anything other than the above, is either MISINFORMED, doesn’t know better, has not tested this, and their knowledge comes from what they read, not what they know, and possibly voodoo….

    ALL of the above were, again, done on BLOG FARMS….   I have clients ranking for terms between 10 million, to single word terms in TRAVEL INDUSTRY the billions competing….STILL RANKING….These are 2 year old campaigns folks….

    Now – on content – for PURELY SEO reasons, it can help with your ranking efforts, and it can contribute, BUT it’s also totally worthless, and flat DOES NOT MATTER…..the template page above anyone?  The few blank sites and completely off topic sites we’ve ranked???    Weren’t related AT ALL…… A good comparison would be ranking a site on basketballs for outdoor bbq grills……   That is about what it is…   The ancient Google bomb works like a champ still, and is actually rather easy is you have good links…

    Now that we know that content is UTTERLY WORTHLESS for ranking a site, once you DO get the site ranked, and want to increase your CRT, get clicks, and get conversions, clicks, and actions taken upon your page, content is obviously CRUCIAL and without it you are completely wasting your time if your goal is to have any action taken whatsoever…..  Changing and testing your content should be considered mandatory in this circumstance, as well as every aspect of your page – button sizes, shapes, location, text, color, EVERYTHING…..Once you rank, or hell, since it doesn’t really even matter, test it BEFORE you rank or while you are ranking it…..One of my clients asked about changing his content while trying to rank the page initially – what’s the answer?  Can’t hear you?   DOESN”T MATTER….    as far as ranking a page IT DOESN’t MATTER.   Now, monitoring a page, and getting visitors to perform your desired actions upon landing on your page….  again, it then becomes EVERYTHING in the world…

    Oh – almost forgot….I heard that Google was looking to purchase Grammerly, or what interested in it anyway…..  that would seem to indicate that it offers something of value to Google, since they probably are at least intelligent enough to run a business of some sort, maybe not a search engine proper, but they’ve managed to monitize every page of everything else they have on their site, and half the sites out there as well.  So, that they do well…..

    BUT another observation….  if Google were to have one of their reviewers land on their homepage – www.google.com, how bout a round of votes to whether the page would be deemed “WORTHY”? and whether it presented value?   Actually, even better, what is a Google.com quality reviewer were to land on one of the SERPS from google?  one of the search engine results pages?   For ANYTHING?…   Does it have unique content?  Nope Check….  Does it have any value add to the content presented?   Nope, check…..  Is it there blatantly to take advantage of adwords and monitization, without providing any value add, any original content, or ANYTHING that is not a vehicle from which to present advertising?    Nope, check…

    SO – Google.com by not completely eliminating itself from the search engine results pages has committed the most grievous and sinful infraction of them all – DO NO EVIL…..I suppose since hypocrisy is not evil in Google’s eyes, then it’s a full on free for all……Hell- bust out the xrumer, se Nuke, build Ant , er, I Mean BLOG Farms as big as you can, and head on down to the Google throw down…. It’s all fair game…

    Oh,…..for the anti-climactic end, have you ever throw in anything to Grammerly and checked it?   If that is what Google is going to rely on, or that technology is better than googles, or even what they’re working on for next gen, we’re safe for a LONG TIME as far as spun and low quality content go…..

     

    Happy Monday,

    Mike

     

    Dang, forgot one thing….I thought I was FINALLY done, and realized one thing I didn’t cover – why blog farms are the only way to automatically, consistently rank at the top of google.  The key here is AUTOMATICALLY….  I’e not found another linking solution that I can control as well, and  get dependable, consistant results with keywords from 2 million to ove 3 billion competing other than blogs… SURE you can manually get a gazillion links, but who has time for that when you can write come content, press a button, and then walk away for a year?   Not me….

    07.2.2012

    Decrease Your Bounce Rate in Google Analytics, Increase Visitors, and Improve Your Site Experience

    Decrease your bounce rate in Google Analytics, increase your visitors, and improve your overall site experience for you visitors… How’d you like to accomplish all of the above in one fell swoop, just slamming it home in a matter of seconds, with a slight tweak to a footer, or by adding less than a handful of lines in the code on your page?

    Not a bad deal, eh? Snake oil salesman? Perhaps, but it’s not for sale.. It’s nothing more than a simple script that can easily be incorporated into the pages of your site, either throw it in a footer, or hire someone or call your webmaster and have them implement it on all of the pages of your site…

    One of my good friends, Shelley Ellis brought it up in an e-mail to a group of us the other day, and it piqued my interest into diving a bit further into it that just a quick reply.

    In the two example sites below, one with screen shots of actual change in bounce rate, change in visitors/traffic, and then the other referenced page will get a little bit more into the technical details if you are interested in what’s under the hood…

    BUT, bottom line, improving these metrics can have a tremendously positive affect on your site in many, many ways..

    http://millionairevolution.com/cut-bounce-rate-by-80/ – In this URL provided by Shelley Ellis, it shows screen shots of their supposed results – change in bounce rate as it was applied and increase in visitors.

     

    <script type=”text/javascript”>// <![CDATA[
    (function (tos) {
    window.setInterval(function () {
    tos = (function (t) {
    return t[0] == 50 ? (parseInt(t[1]) + 1) + ‘:00′ : (t[1] || ’0′) + ‘:’ + (parseInt(t[0]) + 10);
    })(tos.split(‘:’).reverse());
    window.pageTracker ? pageTracker._trackEvent(‘Time’, ‘Log’, tos) : _gaq.push(['_trackEvent', 'Time', 'Log', tos]);
    }, 10000);
    })(’00′);
    // ]]></script>
    This URL   http://mindtheproduct.com/2011/08/data-driven-your-bounce-rate-and-time-on-site-are-wrong/      gives a bit more technical information, breaking down the script or one very similar, and with comments in the script itself, that you can follow along with to see what is happening line by line.

    Such an easy implementation to accomplish something as large as this is a no brainer in my opinion….  it can affect rankings, statistics, costs, etc.   The benefits are numerous, quite real, and monetary.   Check ‘em out and see if they’re right for you……

    06.20.2012

    Google Ranking Guidelines and On Page Optimization Factors – Old Document New Comments…

    Google Rankings Guidelines and On Page Optimization Factors

    Google Ranking Guidelines and Factors for on page optimization – the ever elusive holy grail of SEO – Just what exactly is the recipe for ranking your website number one, in the top 5, or on the first page of Goolge? Out of millions and possibly billions of other websites… of which we’ve done both – we’re ranked clients for keywords with competition well into the millions, as well, we’ve ranked a few clients for single word keywords with competition in the BILLIONS…. around 3 billion if I remember correctly, depending when you check, and how you check…

    But, the bottom line is that clients, people, and ourselves, want our web pages on the first page of Google for our keyword, preferably in the top 5 (above the fold – or the part of the screen that you can see without scrolling), more preferably in the top 3, and of course, most preferably number 1.

    Now that we’ve established what we’re after, and what results we’re out to achieve, the question remains, and it’s quite literally a million dollar (or billion dollar) question…. What are the ingredients, and just exactly what is required, what is the recipe to obtain top rankings?

    Well, the answer, which is extremely simple on the surface, is actually very philosophically complex – when you start taking the whole situation into consideration, apart from JUST THE PHYSICAL ACT OF RANKING THE PAGE – when you start to think about how you appear in the SERPS (search engine results pages – how your listing appears and reads in the Google search results pages), consider actions taken BEFORE being clicked on – you can include your phone number in your meta description tag, and it will most likely be displayed in your search results – thus your prospective client can take an action even before clicking on your listing in the engines – calling your business, or requesting information via an e-mail address, then, your CTR or click through rate, which is the percentage of people who search on the term you are ranked for, see your listing, and then click through to your site, and then from that, those who take action at your site – submitting an e-mail address for a free report, ezine, video, or some freemium. Then from there, those who stick – stay on for your program, purchase an upsell, or otherwise take some desired action.

    Now, to digress a bit, the bottom line answer to the question of how to rank a website in the organic search results, how to get a site to the top of Google is links… pure and simple…. links. Hands down and by a VERY large margin, it’s links… Has been for some time, and will be for some time and for the foreseeable future.

    Now, as with everything in search, quite a few things are contradictory, have caveats, are conditional, and there is a very fine line between what is successful, and what will send you into an uncontrollable downward spiral,

    But, even with the recent changes in Google, and their latest updates – Farmer/Panda, Over Optimization, Blog Farm Freak Out, and Penguin, even in this day and age of the witch hunt by Google to ferret out anything and everything that is effective in ranking sites, and deeming it to be outside of their terms and conditions (more about terms and conditions in my last post….;)).
    But yes – even in the current environment, we’ve tested and have solid, repeatable, results – over and over again ranking sites based upon links.
    We’ve ranked BLANK sites, beginning two months ago, and continuing to this day, we’ve ranked a site that is COMPLETELY off topic , totally different niche for keywords with 11 million competing results… I’m not going to put the site here for obvious reasons, but for example – if we had a dallas plumber site, we ranked it for vancouver air conditioning… Still going strong, through the updates…

    There are of course new rules to play by when linking, and the common sense guidelines that have been there for the better part of a decade – factors that are out of the scope of this post, yet vitally important… You can find a very good resource, in fact, in my opinion the best resource for someone wanting to learn about search engine optimization here. That is how I started learning SEO back in the late 90′s and it’s updated monthly, saving me dozens of hours scouring the internet for the latest updates, and what is going on… They deliver monthly a condensed version of all of the information needed to stay on top of the game..

    There is another really good resource in Danny Sullivan, who might be older than computers themselves, thus brining a killer amount of experience to the table, and some good insights… But, you can find some specific information about the latest updates here, from him.

    Now AGAIN –
    Say you register a domain – i.e. www.site.com and then resolve it to a host, so that the site comes up, and that is all you’ve done. If you want to rank that site for your chosen keyword, if you can only do one activity, that activity, hands down, and by a LONG MARGIN would be link building.

    I’ve noticed, or at least it seems to me, that a lot of SEO’s follow very closely the party line of Google, and spew out regurgitations and rehashed horse waste of what Google says, of what they want webmasters to do (roll over and play dead…LOL), and to create valuable content that provides value add and contributes to a useful, positive user experience, blah, blah, blah… And here we find ourselves in one of the double sided, oxymoronish, or seemingly contradictory situations with search – Google is the biggest scraped site on the planet with little or no original content, and adding almost if not completely NOTHING of value to the information that they’ve scraped and are presenting in their search results. If Google applied their terms and conditions and standards and guidelines to their own search engine site, they’d manually apply a penalty at best, completely deindex themselves and remove all of their pages from the index at worst… If we were to put up a site with a model similar to Google’s, and instead of AdSense and PPC, we put affiliate links, or AdWords, we’d be without a doubt penalized.

    In fact, take this Google Manual Site Review Guide from last year and take a look and have a think…..it’s actually pretty funny…
    Google Rating Guidelines Check out the Google Rating Guidelines document and apply what it says to any Google search results page…. Hrm….interesting for certain…

    We’re off the path and getting derailed here a bit, well, not a bit – completely.. so..

    Number one thing to do to rank a page – LINKS. They don’t have to be PR4-8 either. PR0, PR1, PR2 work FINE…. IF you have related, quality content, and then link from there with your desired keyword, you’re well on the way. You might want to check the first link above – Guide to ROCKING the search engines for specific details – like the recent so called over optimization penalty, etc.

    Again, this is beyond the scope of this post, we’d be happy to setup a specific consultation covering your exact situation, and providing extremely in-depth analysis and reports for your site(s), provide recommendations on exactly what to do, or even do it for you. Contact sales at coolbubba dot com via e-mail and we’ll get you headed in the right direction quicker than you can re-read this sentence and try to figure out the e-mail address…:)

    So, back to links – you don’t want 100% identical anchor text density in all of your inbound links – you don’t want every link to your homepage to be exact match for your main keyword – back to the dallas plumber example, you don’t want all of the links to your site to read ” dallas plumber “. You really probably don’t want more than 50 or 60% at the MOST – again this is a recent change, and I haven’t read all of the stuff going around, nor have I had time to test it with our sites yet, but we’re in the process of doing so. We do know the percentages that we’re currently using to rank a local attorney on the first page of G for his main term in little over 2 months…. 30%/40% ish…

    Then, once you get ranked, again, you have to take into consideration getting clicks to your site, and getting conversions. This post is getting a bit windy, I’ll write more on it later, but..

    Putting your keywords in your title tag, in your meta keywords (most folks say it doesn’t matter – we don’t make sites without them), and meta descriptions – which should be miniature sales letters with a strong call to action, and include your contact info, so that people can contact you without actually having to click to your site…..if you have water gushing out on your floor, and your on a cell phone searching and can click a hyperlinked number in the serps, guess who is getting the call?

    Thats it for now, tired of typing…:)

    06.16.2012

    Website Owners Terms and Conditions for Search Spiders to Crawl My Site

    Terms and Conditions? I think it’s kind of interesting that search engines have terms and conditions for websites which they take it upon themselves to crawl… Last I checked, they didn’t own the web, officially anyway….. LOL

    So they send out spiders to crawl everything and anything, and impose the conditions upon which website owners can operate.
    I don’t know many people who’ve actually ASKED search engines to crawl their website…(although of course it is the goal for most I know)..

    How about an alternate set of terms and conditions imposed on spiders crawling our sites?

    Maybe something like:

    By crawling this content, you agree to be bound by the terms of this agreement in it’s entirety for eternity. You agree to accept keyword stuffing, you agree that redirects, spam, sales letters and affiliate links are perfectly acceptable, and that hidden text, bolded keywords, and e-mail submission forms must be promoted to your entire user base, and that by crawling this site, you agree to accept and deem any e-mail sent out by this domain now as solicited and further guarantee that you pass on the power of attorney for not only your company, but that of any entity which you control, or shall in the future control, and further, any legal rights your users have seeded to you, and will seed in the future will be passed through via this agreement, and shall become the property of this site, without conditions, and any and all further rights, herein explicitly stated or otherwise, intellectual property, physical property, and any item whatsoever, either physical, intellectual, and anything in the future, whether known or conceived of at the time of this agreement shall be deemed to be the property of, and immediately and without condition or delay for any purpose or reason whatsoever, fully at the disposal of the owners of this site, and any of their agents or representatives in any manner whatsoever, in perpetuity…

    Something simple like that would probably be appropriate…. :) Considering how long most peoples terms and conditions are, this one is relatively to the point, a few hundred words tops, and basically should be able to ensure that we can get what we want, when we want it.

    I wonder if this could be legally binding? As most terms and conditions are imposed upon use or access to a product, service, or site, information, etc. and are said to be a condition of use. So, if I posted this as the terms and conditions of use on my site, for browsing, or access, either manual or automated, could I start collecting companies and property? Just curious… Time for some pizza and a slurpee. Happy Weekend!!!

    Mike

    06.1.2012

    Google Maps Morph to Google Places full frontal assault on Facebook more than a Local or Maps Play…

    The Google Maps Morph to Google Places quite literally overnight is a full frontal assault on Facebook immediately following it’s IPO more than a Google Maps or Local Play…   Google wasn’t looking to improve maps, local, (maybe the ability to find businesses indirectly by increasing it’s user base over time, forcibly, and then, in turn, voluntarily as people see that it isn’t the end of the world, turn their blinders back on, and hunker down and get back to what they were doing before, having full forgotten about,….what change?

    The move by Google to replace all of the Google Maps locations as Google + pages has MUCH less to do with local search, and maps, as it does a full frontal assault on Facebook shortly after their IPO… Google, who already use the front end social indicators and citations on the site itself, could benefit much more greatly with what’s under the hood – the back end analytics of Facebook, and it’susers. By converting all of their Google Maps pages to Google + pages, they just exponentially increased the user base of GoogleBook….:) They can now gain much more analytics form their users interactions, not just a mostly passive activity as e-mail, but buy their interactions, circles, and usage on Google +.

    I’m starting to think that we should actually be paid to use these applications, or be credited with a massive amount of advertising credit for our usage. In the past, we’d be paid to take plea in a marketing survey or experiment, and we’d be MUCH more reluctant to divulge anywhere NEAR the level of information that we now give away for free, without much thought.

    Paid social engagement is definitely an interesting concept. Perhaps not something so direct, but a huge cooperative social media site where the users own the site, and are credited according to normal usage, with advertising credits, shared of display media revenues, ability to cash in credits for media buys, page displays, and the like…. Big Brother by the people, for the people, instead of Big Brother by the VC’s for the few (which I certainly wouldn’t mind being a part of either…:)……

    All posts on this site are copyright 2012 Coolbubba Multimedia, LLC. and cannot be used without the express written consent of the copyright holder. All ideas and revenue models discussed are copyright, patent pending, and the intellectual property of Coolbubba Multimedia. We do entertain offers to jv, work with, partner with, and in other ways engage the business world at large.

    05.31.2012

    Google Pluses, Places, er, I mean…..uh, what?

    Google Places changes places pages to Google Plus Pages?

    What’s up with Google Places pages?  All Google Plus now?

    Dropping another bomb….   I feel like I have another kid now who has been throwing a tantrum for a few months straight now and is out of control….:)

    http://plus.google.com/local
    http://googleblog.blogspot.com/2012/05/localnow-with-dash-of-zagat-and.html
    Some big time local search changes in an ever roughening waters of local search (and the world of Google....).
    05.9.2012

    Fix My Website, Blog Network Blowup, Penguin, and the state of the scam of search…

    Google is a big bully and cry baby, who can't at all algorythemically determine a blog network from a hole in the wall, as well, links are the very fabric, DNA of the internet, and they are still a time out from being able to accurately or decently determine how to appropriately value links and link structures.
    
    What is a natural linking structure and quality content....I keep hearing "quality content" and want to throw up on each page that has those words on it...    Flea Markets - What's one man's trash is another's treasure - quality for one person is garbage to another...
    
    XRumer - Press Release
    Scrapebox - blog network
    Spun Content - Depending how bad - Comedy, Parody, ESL(english second language) writers...
    
    Of course all of the above are weak or examples that stretch it a bit, or even not right on, but.....  Think about it...
    
    What I'm seeing:
    
    Google doesn't like the fact that they are being gamed and mastered by folks with blog networks, and advertising dollars are being diverted from their coffers in the form of either adwords/adsense or content in their index and are embarrassed a bit by it, a black eye....   Either that or someone internal needed to justify their job, needed to allocate budget before it was lost, needed publicity, or things had become to calm, or even that they are being overrun by Facebook and needed to counter......   whatever the reason...
    
    SO - they concoct a scheme - let's join a few blog networks or linking networks because we can't detect them at all (at least the well built ones) and post some posts, track down the sites on which the posts are on, identify and catalogue the other sites that are linked to as well.   Then, check all of the incoming links for those sites, and track down the blog network.   
    
    Then, lets whack all of their pages, deindex them, and then scream from the rooftops, do it to a few others, and then instill fear and panic into the hearts and minds of webizens everywhere and parlay that into a bit of mass hysteria.   For icing on the cake, let's randomly (or perhaps a half baked algo or subset of users) send out millions of notices talking about artificial linking policies and remove your offending, bad, or "EVIL" links, then click for request for inclusion....
    
    Funny thing here with this is that I've seen sites that haven't moved a position in the serps get them, as well as sites who've tanked, or even maybe the rare oddball who's been reindexed.  Most of them in the first two categories  - got the notice but haven't moved or got the notice and lost 20 to 50 positions.    One poor client, who just hopped aboard about 2 weeks ago lost about 60% of his traffic in the past few weeks.  Much too early into our campaign for anything we've done with them to affect them either way...
    
    So, we've got less than what, 10 blog networks manually reindexed to much hoopla and hysteria, nothing algorithmically done here, not an algorithmic play at all.... COMPLETELY MANUAL......
    
    So, phase one is rolling along good....
    
    Oh, forgot the appetizer, the incremental Panda on or around Feb 27th, can't remember exact date, but...
    
    Then the blog network circus....  I've never before seen such press, controversy, misunderstanding, and to do made about the removal of a few sites from a search engines index.....pretty amazing, funny, and pathetic. 
    
    I do very much feel for the site owners, as well as those linked to from them, but, rebuild relink, or find another link source.  I seriously doubt you've been penalized (unless you are actually the blog network), so DO NOT CLICK on the request for re-inclusion notices - why would you want to raise your hand for a manual review, call attention to yourself for something that can most likely be handled by a few hundred/thousand links, give information to the evil moister Google so it can improve their ability to detect and filter links, etc.
    
    I think that most people who think they've been penalized or marked for the SERP grave yard have not - simply need to rebuild, and rebuild fast...
    
    Then, the next ingredient Penguin (is that on the endangered species list?  don't know....)  Over-optimization penalty...    Shake up your anchor text, deep link, and crank up the linking machine.....    Penguin is a tweak to their algorithm, not an intelligent spy who's visiting your site, computer, and/or brain collecting information, but an algo tweak.   Vary and shake up your link text, page to which you're linking, and just common sense...
    
    So, what is a webmaster/site owner to do?
    
    Existing sites - patience, link building, and reassessment and analysis of on page.  Not a fun or optimal answer, but....   Go back to the basics, and reassess what you are doing, make sure it's on track, and build links.
    
    Link building has been, is, and will be for some time to come, the main - by a HUGE MARGIN - ranking factor.   Anchor text specific link building, done sensibly and correctly, will rank a site in no time flat.  Of course the more difficult the niche/market the more time/links.  MANY factors obviously - age of site, content, on page optimization, page load speed, hosting location, neighborhood, and literally tons of factors, but they pale in comparison to linking.
    
    Last month we ranked a brand new site for a medium competitive keyword, from not on the map to first page, in 6 weeks.  xxxx personal injury lawyer, city being one of the top 10 largest us cities.
    
    We also ranked a site for a term that was completely unrelated in a medium competition keyword phrase (over 11 million competition allintitle) that didn't have a single thing to do with the keyword/phrase...  Simply with links.   About 180 or so to be exact...  It's been there now for over 2 months. Variation of the "Google Bomb"....  Google it...;)
    
    Pretty much the same recipe for linking that's worked since 1999 - do some keyword research (which is a crap shoot at best, and nothing exists which will provide comprehensive information on this, or statistics).  The only thing that can is Goog - which won't, and they could only provide stats on less than half of all search terms, taking into account the percentage of unique searches....  
    
    I think numbers in their keyword tool should be taken with a beach, not just a grain of sand...), but they're one of the few places that attempts to take a stab at it.  I seriously doubt they release accurate data there - they don't anywhere else (site links, etc.) why would they start with the keyword tool....  Plus the amount of unique search is high enough that it's a serious contender, so getting the general areas, niching them down, and building quantity content around though spheres in a good start...
    
    Register you main thought sphere, topic or keyword phrase as your domain name, or pick some crazy, off the wall made up word, or something for branding or marketing ( a la Google), then, create directories from there with your main thought spheres.  within the dirs, create pages named after particular sub-though spheres and create as much content as you can on different pages, named accordingly.  Keep page size reasonably, and use those to feed into whatever funnel you have going, or arrange them around your adwords, affiliate links, or products.
    
    Then, map keywords to your site map.  Build links to each of the pages with it's main keywords, as well as use the url itself as anchor text, click here, more information, etc.  
    
    Then, as you build links and increase content to decent levels, casting a wider and wider net to catch the long tail, unique, as well as targeted volume phrases, throw some video channels, optimized, some individual video pages.   Drive traffic to your site via YouTube, Facebook Page, SERPS, etc.   
    
    Put your head down, quit reading blog posts, and get to linking....
    Oh, except this one - http://www.solution416.com/blog/c/googles-decision-deindex   It goes over a few important points I didn't cover here, as well identifies the networks that got shut down.   Less than a dozen by my count so far, so hardly the "earth shattering shakeup" that it's made out to be....  
    
    
    Ok, NOW put your head down, quit reading blog posts, and get to linking.....
    Except this one - www.coolbubba.com or www.coolbubba.com/blog    the /blog part is the old, legacy blog and site, which is currently in works to be replaced.  The new site and blog will be available at www.coolbubba.com, and the old part will still be available for reference... soon....:)
    
    Another thought....  If a site has been experiencing a recent drop or issues, exact dates of the drops would be a great place to start a conversation, as there have been multiple things going on with Google lately. Penguin, over optimization, incremental panda, etc.    From on or around Feb 27 until now, it's basically been a mine field for quite a few folks.   Have you clicked the button for manual review and waiting on the SE gods at Google to give the nod to your site and resurrect it.....  I hardly think so.  For your site to be reinstated to it's previous rankings, you need to build links to account for what link juice/pr was lost...   Check your inbound links anchor text using something like either www.majesticseo.com or linkbuilding.wordtracker.com
    
    One thing that I've been reminding all of my clients of is that what has happened lately is ALGORITHMIC, not manual (except the few blog networks, what less than a dozen of them?  http://www.solution416.com/blog/c/googles-decision-deindex)...  thus, no notices in Webmaster tools of the new stuff/Penguin, the only thing manually to happen in the past few months has been the few blog networks that were taken out, loud noise made about it, millions (literally) of notices about artificial linking to instill fear into the hearts of the citizens, and cause panic, get them to feel guilty, remove anything questionable or that they feel may be "bad" or "evil" and then phone mother Google and let her know that all is well (and so they can then analyze all changes in linking activity to sites over the past few months, and garner as much info as they can about linking, and artificial vs. natural, and attempt to, in the future, tune their ability to detect such "linking schemes" with said information, but they aren't anywhere near able to detect such things naturally or algorithmically, which is good news for us.....  How is that for a disgustingly long run-on sentence?  :) 
    
    It's a glaring observation that they had to resort to doing a few blog network take-downs manually, make it high profile and parade around the corpses of the networks and sites slaughtered in the process, and then blanket the land with "artificial linking notices" which were sent to people who were not affected by the changes in the least bit, to people who disappeared from the rankings (due totally to things other than linking in 99.99999% of the cases...)